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I’m a Life Coach, a writer, and when it comes to marketing—I’m a bullshit slayer. I want you to create a successful, profitable business that aligns with your values. You can be YOU in every element of your practice. No slickster marketing required.
Kate Courageous

Make more money, in less time, by learning how others built their coaching practices.

And then? Create your OWN blueprint.

The Coaching Blueprint is a marketing program that teaches life coaches how to build profitable, fulfilling businesses. Less effort and exhaustion, more ease. How? By learning the systems that work best for you, you create your own blueprint. Your business, done your way.

This is marketing that actually feels easeful and authentic–because you’re just being yourself.

Brene BrownCheck in to see if you are carrying any ‘shoulds’ around a marketing strategy. You don’t have to do anything. It’s about finding the right approach for you. Pick marketing strategies that work with who you are, and your strengths.”
–Tara Mohr, creator of the Playing Big program


This program is for the coach who wants simple, daily, do-able steps to build her business, her way, all while spending more time on coaching and less time on marketing. You want to get straight to the point: What’s effective? What’s my way of marketing? What will feel most easeful, to me?

coaching blueprint click to order

In The Coaching Blueprint, you’ll learn how to:

  • Book more clients;
  • Make your practice stand out in a crowded internet;
  • Implement strategies that double and triple traffic to your website;
  • Streamline the administrative parts of your business;
  • Book interviews with people who bring traffic to your website;
  • Make more money by plugging the leaks in your money mindset;
  • Get more social media followers who engage with you and your brand;
  • Feel less overwhelmed, by creating workflows that keep you organized;
  • Grow your practice beyond one-on-one sessions, and lead retreats and workshops!
The Coaching Blueprint helped me gain clarity around my offerings, and weed out some of the things that were not really in service to my clients, dreams, and goals.

My practice is now growing and evolving beyond my wildest dreams, as I share my love of community-centered strategy, big ideas, and living life unconstrained with the world.” –Danielle Nelson, Life Coach, lifeunconstrained.com

“The Coaching Blueprint has opened my eyes on what I truly need to lay a solid foundation and build my practice from the ground up. Working through Module One provided me with more value than any class I’ve taken.” –Debra Smouse, Life Coach, debrasmouse.com

Interviews with these experts–six-figure coaches, best-selling authors, and more–are included in the Coaching Blueprint program.

FAQ

coaching blueprint click to order

How much time will it take? Some coaches have finished The Coaching Blueprint in as little as 30 days. The chapters and videos are designed to be digestible in smaller pieces that work together to create a holistic blueprint for your practice.

Does this explain how to go beyond one-on-one coaching?
YES. The first four modules focus on helping you to solidly establish your client practice, and then the bonus module gets into how to take it further: leading retreats, writing e-books, creating e-programs, leading e-courses, and more.

I’m a coach who works with a specific niche of people–can I use this?
YES. I chose to interview coaches across varying niches. If you’re a creativity coach, a business coach, a health coach, or even a counselor or therapist, The Coaching Blueprint will apply to you.

“Kate takes into consideration those of us who work full time and are starting a part-time coaching business. Incredibly useful takeaways are how to schedule your blogs, manage clients and develop products. Thank you Kate for this valuable product!” –Zivana Anderson, Life Coach, mindsetdestination.com
“I’m not exaggerating when I say ALL OF IT is useful. Incredibly so. TCB is one of the best investments in my biz to date. The video interviews are great because you gain a broader view of coaching from a variety of perspectives, the content is useful in ways you can immediately apply to your coaching practice, and the online biz savvy is invaluable.” –Toni McLellan, Life Coach, makearoo.com

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About Kate

kate courageous kate swoboda life coach

Sold out e-courses and retreats. A wait-list for clients. Speaking invitations.

My name is Kate Swoboda, also known as “Kate Courageous.” I began my coaching practice in 2006 as more of a coaching hobby than a coaching business, but in 2010 I completely re-branded and got serious about getting my business off the ground, creating YourCourageousLife.com.

I’ve lead marketing seminars and jammed with best-selling self-help gurus. I’ve had a wait-list for clients so long that I had to stop taking on clients. My retreats have sold out. In 2012, I was voted in by the participants of the World Domination Summit to lead a breakout session. I’ve written for Entrepreneur, ProBlogger, MindBodyGreen, The Daily Love, and more.

But here’s what I’m not: I’m not the person who’s going to make big, empty promises about how you can have a six-figure practice, tomorrow.

Life coaching is a business, plain and simple. We build our businesses just like people in other industries build theirs. The Coaching Blueprint teaches you effective, sane, sustainable approaches to building your life coaching practice. Save time when you circumvent the mistakes that others have made, making better choices. Make a profit, faster, because you have a better idea of what you’re doing. If you’ve got the heart and hustle, you can and will see success–financial and emotional–in this business. The coaches I interview for this program are evidence of that.

The real question is: Are you actually ready? This program is an upfront investment that can save you time, money, and headaches as you bypass common challenges and get rooted in your clarity about what kind of coaching business you want to run. If you’re ready, today, then you can start–now.

“If Kate’s Blueprint had existed sooner, it would have saved me a lot of time and fretting about this stuff… my sales page got an immediate make-over upon reading the Blueprint. Thanks, Kate!” –Laura Simms, Career Coach, createasfolk.com
“I used to feel that I never had anything worthwhile to tweet. I’m doing the program’s questions in the early morning and am having so many insights that I have lots to tweet about. Totally awesome!” –Pam Hirsch, Life Coach, aconnectedlife.com
“Reading and working my way through Kate Courageous’s The Coaching Blueprint–So much I can put into practice right NOW! If you are an acupuncturist or herbalist, this is for you, too!” –Emily Perry, yoga instructor, EmilyPerryYoga.com
“I am impressed that you did such a fine, fine job of passionately and elegantly making a beautiful product–worth way more than you charged.” –Bob Beverley, Psychotherapist, bobbeverley.com

Rave Reviews

“I was *just* getting started when Kate and TCB came into my world- I had a few clients, but was still figuring out my offerings, my voice, my style. I felt totally overwhelmed and alone, like I was the only one who had EVER struggled with this stuff, right?…Kate lays out the foundation for building not just a successful coaching practice, but defining “success” in my own terms…That set me up for a happier, more lucrative (!) practice in the long term, anyway! And she does it all in accessible, manageable terms and timeframes- as someone who tends towards overwhelm, this has been incredibly important!” –Heather Day, Life Coach, vitalbeingwellness.com

 

zivana-testify

 

“I was in Coaching Kindergarten when I ordered The Coaching Blueprint. It sounded like exactly what I needed to help get me all the way to graduation. My own personal tutor for the road. Well–The Coaching Blueprint is allowing me to skip grades and sometimes – even skip school. Skip the work? No way! But the whole, “lessons learned the hard way” part? That’s moved me forward at lightening speed. At this rate – I will be graduating with Honors. “ –Melissa Blevins, Life Coach

 

maraglatzel-testify
 

I’m not exaggerating when I say ALL OF IT is useful. Incredibly so. TCB is one of the best investments in my biz to date. The video interviews are great because you gain a broader view of coaching from a variety of perspectives, the content is useful in ways you can immediately apply to your coaching practice, and the online biz savvy is invaluable.” –Toni McLellan, Life Coach, http://www.makearoo.com

 

coachcarlotta-testify

 

“I love that Kate takes into consideration those of us who work full time and are starting a part-time coaching business. Incredibly useful takeaways is how to schedule your blogs, manage clients and develop products. Thank you Kate for this valuable product!” –Zivana Anderson, Life Coach, mindsetdestination.com

 

natalia-testify

 

I sincerely LOVE, LOVE, LOVE it…I seriously felt like you wrote it for where I am with my business.” –Valerie Tookes, Holistic Health Coach, valerietookes.com

 

alexanderblake-testify

 

“I’m eating up the interviews with the ten coaches and two counselors interviewed for the Blueprint. This alone is worth the price of admission, since paying for 30-60 minutes of time from each of them would probably set you back 15-20 times the cost of the Blueprint itself!” –Alexis Helmrath, Life Coach, alexishelmrath.com

 

“Your voice comes across really clearly, with deep sincerity. Your motivation to be of service to coaches is transparent and ALIVE. You push people’s comfort zones, which is so important, and then you assure them that you know you’re pushing, but it’s only because you love them…what a service you’re providing in creating this.” — Rachael Maddox, Life Coach, rachmadlove.blogspot.com

 

viendamaria-testify

 

“The Coaching Blueprint has opened my eyes on what I truly need to lay a solid foundation and build my practice from the ground up. Working through Section One (Foundation) provided me with more value than any class I’ve taken. The Coaching Blueprint encouraged me to dig into what feels right for me and gave me the guidance, support and tools I need to create a practice that reflects who I am at my core so I can best serve others. “ –Debra Smouse, Life Coach, debrasmouse.com

 

“I’ve got tingles and I’m only on page ten.” — Amy Kessel, CPC, Life Coach, amykessel.com

 

“I am so excited–I love your genuine, upfront approach! I know I am going to learn a lot. –Nancy Jane Smith, Career Coach, nancyjanesmith.com

 

“I am impressed that you did such a fine, fine job of passionately and elegantly making a beautiful product–worth way more than you charged.” –Bob Beverley, Psychotherapist, bobbeverley.com

 

“I just wanted to take a moment to thank you for creating such an excellent program for coaches like myself. I’ve been taking my time, thoughtfully answering the questions you present, and listening to my core self for the answers. It has been truly transformational.”
–Linda Mendenhall, CPC, lindamendenhall.com

 

“Loving The Coaching Blueprint!”

–Kerrie Blazek, Life Coach

 

“Absorbing and LOVING The Coaching Blueprint by Kate Courageous!”

–Christina Seitz, Life Coach

 

It is an amazing amount of quality information that adds so much value to my business and to me. I can see the amount of energy and love that has gone into it and I am so appreciative of you creating it. “

–Lotus Kruse, Life Coach & Yoga Instructor

 

“Thank you for the gift of TCB preview; it ROCKS! Love it.”

–Carol Neilson, Life Coach, carolneilson.com

 

“Just pre-ordered The Coaching Blueprint and I think it’s going to be exactly what I need…on so many levels.”

–Jodi LeBrun, Life Coach, jodilebrun.com

 

“Thank you for putting together such a tremendous resource.” –H.C., Life Coach