Interview: Michael Bungay Stanier - Coaching Blueprint - marketing for life coaches

Michael Bungay Stanier happened to sit next to me at the World Domination Summit. I’d seen him walking around, a tall guy rocking a paisley shirt, and I’d read what he said in one of the WDS materials–he was named Canadian Coach of the Year…and he was skeptical about the coaching industry.

I dig honesty, and as he started to tell me about his skepticism, I thought, “I need this for The Coaching Blueprint.” I have not wanted to craft this e-program from a place of blindly cheering “You can do it! Rah rah rah!”

It has been important to me that the program gets into the stuff that can be gritty or hard for coaches to work with. I do see some areas where the coaching industry is out of integrity, and I’ve seen coaching websites that strike me as not being fully in integrity. This needs to be spoken into, especially because I know I cannot be the only coach seeing these things. So–collectively, what do we do about it?

Michael’s the guy to ask. His book, Do More Great Work, is all about figuring out how you can rise above the fray of mediocrity and really step into doing your personal “Great Work,” the work that plays to your edge and pushes you and challenges you.




Learn more. Rock newsletters. Double traffic. Find clients. Create passive income. Cross-pollinate to expand your audience. Keep content fresh. Learn the difference between demographics and psychographics. Save money on website design.

This is the complete program for life coaches that gives you an edge. Get it, today.

Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Michael has written a number of best-selling books, was the first Canadian Coach of the Year and was a Rhodes Scholar. He’s Australian and is based in Toronto, Canada.

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