Top Strategies to Find Inspiration for Blogging, Newsletters, and Content - Coaching Blueprint - marketing for life coaches


One of the most common issues I hear people struggling with in business finding inspiration for blogging . Whether you have a blog, send out a regular newsletter, or create any other type of content, you’ve probably had moments where you sat down at your computer and struggled to find a topic that inspired you. I’ve been blogging since 2006, so I know what that’s like.

Over the years, I’ve come up with some really easy ways of collecting ideas for blog posts, webinar topics, newsletters, podcast episodes, and all the other types of content that I create on a regular basis. As a result, I rarely struggle to come up with a topic.


The first step is to create an easy to use system to collect your ideas. There are a number of ways to do this, but what I do is to keep a notebook where I simply write down the ideas for topics when they come to me. I like the physical notebook because it makes it easy to flip through the pages and choose a topic.

I have the notebook divided into different categories, for each type of content: blog, podcast, webinar, video, etc. Some ideas will serve as topics for multiple categories, and some are more specific to the particular type of content. For example, when I run a webinar, I will usually record the audio and release it as a podcast episode.

If you prefer to keep a digital system for your ideas, simply create a document for your notes. You could have one document divided into different categories, or you could have a separate document for each type of content.

Whether you choose a digital system or a physical notebook, it’s vital to have a place to collect your ideas when they come to you. That way, when you sit down to create, you’ll have a number of topics to choose from.


Now that you’ve determined which system you’ll use, you need to start populating it with ideas for topics. It takes some time to train yourself to get your ideas into your system, but once you’ve made this a habit, you’ll be filling your system with topics for your content.

Where to get ideas:

  • Online forums and social media groups. If you belong to forums, Facebook groups, or LinkedIn groups that are centered around your coaching niche, you’ve got a wealth of information. Pay attention to questions that people ask, and make note of these in your system. Take a few minutes to write a brief response to their questions, and then write an expanded blog post on the topic at a later date.
  • Frequently asked questions. Make note of the questions that you frequently read online or receive from clients. These can be answered in detail in a blog post, newsletter, or other type of content. You can also take the questions from the FAQ on your website and expand them into blog posts or videos.
  • Comments. Whether you blog or create videos, people will comment on what you’ve created. Often, you’ll receive a question that could be expanded into another blog post or video. The same goes for your posts on social media. Take questions from within those comments, and add them to your system.
  • Keywords and phrases. This is how people will find your content online. Whenever someone searches for a word or phrase that is related to your coaching niche, there’s a possibility that they’ll come across your website. One way to make your site more likely to show up is by creating regular content that includes these keywords and phrases. This is a topic big enough for a separate blog post, but if you get clear on what your top keywords are, you can write a blog post or create a video for each one.
  • Your own stories. You can share stories of your own experience, mistakes, and knowledge that you’ve acquired over the years. People really connect with stories, and you can use them to illustrate a point about something that’s related to your coaching. I frequently share personal stories from my previous business as examples of things I’ve learned about business and marketing. Personal stories can be entertaining and funny, and they will often stay in your readers’ minds longer than a traditional blog post or video.
  • Consume content. It’s said that the best way to become a good writer is to read. If you’re a blogger, then be sure you’re reading other blogs on a regular basis. Books and magazines are great for inspiration as well. If you create videos, watch others’ videos for ideas. If you run webinars, attend other people’s webinars. You get the idea.

Whenever these ideas come to you, put them in your system immediately. Don’t leave it for later, thinking that you’ll remember. Just do it. If for some reason your system is unavailable (you’re away from your computer or your notebook is in your office), send yourself an email with the topic idea. You can add it to your system when you get back in your office.

Good luck with implementing this system! I hope you find it useful, and I hope it makes your blogging and content creation a little bit easier.


  1. Create your system: decide on digital or paper, and create those files or set up that notebook.
  2. Start filling in each section of your system (blog, podcast, webinar, video, etc.) with ideas. If all you’re doing is blogging, that’s perfectly fine. Just add all your ideas for blog posts.
  3. When you sit down to write your next blog post, record a podcast, create a PowerPoint for a webinar, or film a video, refer to your system for ideas and inspiration. Cross your topic off the list when you’ve selected one to use.

    Holly Worton helps coaches and women in heart-centered businesses go from confusion to confidence with social media, so they can use it to build relationships online and get more clients. As a heart-centered business owner, you do amazing work, and Holly wants to help you help more people. The way to do that is through Connection, and social media is one of the best ways to connect with others and build your tribe. Sign up for her free 90-minute social media training at SociallyHolistic to start building connections online. Connect with her on Facebook, Twitter, Pinterest, Google+, YouTube, or Instagram.