Getting Clear & Honing in on Your Message - Coaching Blueprint - marketing for life coaches


I asked the Blueprint Coaches: If you were re-building your coaching practice from the ground-up, today, what would you do differently? Here’s how Michelle Ward answered.

Part of me wants to say that I would have “niched” myself earlier, because even though I’ve been The When I Grow Up Coach and have been coaching creatives through their career transitions since I started coaching, I let it be broad.

I noticed early on that people were coming to me for 3 reasons: they didn’t know what they wanted to do “when they grew up” & needed help discovering it, they knew what they wanted to do & needed help putting it into action, & they were doing what they loved but they needed help in making it profitable.

I decided to cater to them all.

It absolutely allowed me to make enough money and get enough exposure to quit my job after almost 3 years, and to do work I love with people I enjoy working with…which is no small shakes, and I don’t regret.

But, right now I want to really hone in on the first group – those who need help discovering work they’ll love to do – and I don’t have as big of an audience in that one group as I need/want to do that work exclusively.

I do wonder “what if” I had did the brave, scary thing of cutting off those other two groups to begin with. It’s never too late, and I’m planning on using 2014 to hone in on that message.


Pro Tip: If you’re having trouble figuring out exactly what you help people with, ask yourself: When people come to me, what are they telling me they *hope* to receive from me? If you start to notice that a lot of people are all telling you they hope to receive the same outcomes, then chances are there’s something about your messaging or your values that indicates to them that you offer those specific things. It’s a bit of a backwards approach to figuring out what it is that you offer, but it can be surprisingly revealing!


michelle ward

Michelle Ward, aka The When I Grow Up Coach, helps creative people devise the career they think they can’t have – or discover it to begin with!