You know you need an email list, right?

In case you’re still holding on and hoping this “fad” will disappear soon, I’m here to tell you that your email list and a huge lifeline for your business. At least for now.


Your list helps you:

  • get your business in front of more people (with less effort)
  • connects you to your dream clients
  • and helps you make more money

So let’s fill your list with happy subscribers.

The best way to do that is by offering a “freebie” in exchange for their email address.

Not sure how to get started?

Here are 4 steps to create an irresistible opt-in offer:

1. Narrow down your dream client

This is where you’re going to have to do some homework. Identifying the perfect person you want to work with will create the foundation of all of your marketing strategies and business growth.

Once you know who this client is and what they want, your message will be laser-focused, you’ll be clear about who you’re selling to, and you’ll be able to create an opt-in offer to match your dream client’s needs.

To help visualize this, you can create a collage, doodle, or make a sweet desktop background of your dream client so you can see them as you’re creating your offer.

2. Brainstorm freebies

Based on everything you know about your dream client, what would she most like in exchange for her email address?

Some customers want a discount code for your coaching services, while others will want an eBook, a checklist, or a printable calendar. Some will want a video to watch and others will want a podcast.

Think about your dream client and brainstorm 3 types of freebies she’d most like to get her hands on.

3. Create stellar content

Now that you have a good idea of the type of freebie you’ll be offering, it’s time for the fun part — the content!

What is your dream client’s biggest struggle?

What recurring patterns and challenges do you see in your clients?

What are your areas of expertise your dream client would love to know more about?

4. Write a magnetic headline

Your headline is the title of your opt-in offer. It should be short, sweet, and to the point. And the more concrete your language, the better.

To make it extra juicy, consider the emotion you want to tap into or the psychological impact you want to make. How do you want your clients to feel?

If you want to create a sense of urgency, use these words: Now, Discover, Only, Quick, New.

Or if you want to highlight the pain points, use these words: Failure, Stress, Alone, Guilty.

Want to reassure your clients? Use these: Guarantee, Proven, Simple, Safe.

Bonus tip: Think about what words tend to draw you in as a potential customer!

After you follow these 4 simple steps, you’ll have an opt-in offer that will attract your dream clients and fill up your subscriber list. Now it’s time to start booking some clients and celebrate!


Ashley Wilhite is the founder of Your Super Awesome Life, where she helps women live a life they love while creating a freedom-based business. You can find Ashley on Twitter, Facebook and get your free copy of “The 5 Things That Hold You Back From Living the Life You Love.”

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