Avoiding Coach Burnout

Avoiding Coach Burnout

 

Burnout is all too often an experience that coaches are familiar with. Combine the heady mix of entrepreneurship, business learning curve and doing transformational work with clients and you’ve often got a recipe for overwhelm stew.

Oftentimes we think it’s the business side of things that get us. For many coaches (myself included) the skills, lessons and systems involved in setting up and running a successful biz are new and the learning curve steep.

The coaching itself? Well that’s the joy.
Except when it isn’t.

It’s not unusual to get burnt out on coaching itself. We can be so focused on getting the results for our clients that we don’t realize when our own emotional strings are being gently tugged.

For many it looks a bit like this:

You’ve had a busy few weeks. You coaching biz is going great – clients are loving your work and you feel like you’re doing some real transformational stuff. You’ve got your systems worked out (in a fashion), and you’re making money. BUT you’re feeling worn down and exhausted. You can’t quite put your finger on why – you just know that you’re not bouncing back as quickly as you used to.

This is where checking in with your own stuff is important.

Think of it like this:

You’re client is digging a hole. Excavating the ground, breaking up boulders, and laying strong new foundations. While they’re the ones doing the entire heavy digging, lugging and lifting, you’re walking alongside them. When they sink that shovel into the earth, dust and debris are thrown up. You may not be doing the actual shovelling but some of that dust is naturally going to get on you due simply to proximity.

You’ll have some client sessions where afterwards there’s no mistaking the dust – you can feel it in your hair and lungs. Perhaps something the client said reminded you of a similar incident you’d been through yourself, or behaviour has triggered you and you know that you need to do something about it. It’s part of the self-awareness that comes from being a coach. But even with those sessions that go like a charm, over time that dust can leave it’s coating on you.

How to turn it around

The best way to clean off this dust is to have your own periodic supervision or coaching sessions. You can do this with someone who works specifically with coaches or you can use your peers and colleagues. It doesn’t really matter which way you choose to do is, so long as you keep on doing the work yourself so that you can remain centered, grounded and self-aware.

One of the analogies I often use about coaching is that it’s like that part at the hair salon where the stylist holds the mirror up so that you can see the back of your own head. Coaching shows us our blind spots and raises our awareness to our own stuff. It’s great when a client has that ‘I’d never thought of it that way before!’ moment isn’t it? Well, we need that as coaches too.

Having regular coaching and supervision yourself ensures that you’re not carrying round unwanted mental baggage that will weigh you down and hold you back from being really, truly present with your clients.

It helps to clean of the mental dust that accumulates, highlights your own triggers and hot spots and leaves you clear, focused and free to do your very best work.
 

Jo Casey is a trainer, coach and the creator of The Work Happy Podcast. She works with aspiring and emerging coaches to help them find more joy, confidence and impact in their work. She’s written for MindBodyGreen, Tiny Buddha, Brazen Life, Dumb Little Man and Finer Minds. You can find her at www.jocasey.com and sign up for signature programme The Map Of You where you’ll discover the meeting point between your unique strengths, passions and talents, and how you really make a difference in the world. You can also connect with her on Facebook, Twitter, Pinterest and Google+

Why Your Business needs a CEO day

Why Your Business needs a CEO day

 

Every Wednesday, like clockwork, I drop my kids off at their dayhome, stop by Starbucks for a Venti long-shot Americano and then head home to dive head first into my favourite day of the week – my CEO day.

I’ve been actively scheduling in a CEO day each week for over two years now, and without question, it’s been the best (and most profitable) decision I’ve ever made.

Before I go into specifics, we need to all be working from one core premise:

You are the CEO of your business.

 
Yes, you’re a coach (and probably a fabulous one!). That’s the technical work of what you do, and it’s your gift to the world. Every day, you have the amazing privilege of transforming other people’s lives through your insights, your questions and by holding the space for their growth.

And that’s exactly what your business needs from you too. Because, just like your clients, if left to its own devices, your business would spend all its time in head-down busy work, never looking up to navigate new territory or push growth edges.
 

That’s why claiming your place as CEO is what separates the amateurs from the pros.

The CEO’s role is to set and steer the business vision, advance the core work of the company, innovate and stay apprised of market trends and conditions, and create strategic partnerships and relationships (among other things).

This is true of Fortune 500s and companies of one.

But in reality (and because we don’t have hundreds of staff like the big guys), day-to-day operations can easily keep us from doing the work that would actually advance our business, not just keep it afloat.

And so months go by and we wonder when we’ll finally find time to create that group coaching program to give us some leveraged income, or actively grow our list, or to write the book that would launch our speaking career, or strategize a launch plan vs just announcing our new offer and hoping for the best.

SOLUTION: the CEO day.

A CEO day gives you space, permission and time to do what Stephen Covey called the ‘Important/Non-Urgent’ work — those priorities we verbalize but rarely action. The things that matter most.

Here are just a few of the activities you could add to your CEO day:

 

  • High-level business planning: reviewing and designing your business vision, mapping out your next 90 days, checking in on your numbers and doing some analysis, researching a new market
  • Creation work: developing the content for your new program, recording the videos/audios that will become a product, working on your book, developing new tools for your clients, writing sales pages
  • Outreach + Relationship-Building: reaching out to fellow bloggers and peers to start or nurture a relationship, pitching guest posts, querying the media, mapping out a joint venture strategy
  • Business development: checking in with past clients, setting up sales conversations with potential new clients, taking an influencer for coffee, developing a referral system
  • Optimization and systemization: creating templates and systems, optimizing a section of your website, tweaking a sales process, streamlining your client intake system, having a meeting with your team

The work you do on your CEO day should be strategic and advance your business’s growth. It’s not the time to do day-to-day admin, post on social media, catch-up on emails or take clients.

*A quick caveat — don’t get hung up on a full day. If that doesn’t work with your business schedule, find a way that does. Maybe you carve out an hour each morning, or two, three-hour chunks each week, or maybe you take one weekend each month. It really doesn’t matter how you set it up – what matters is that you do!

And more importantly, that you actually honour this appointment with your business the way you would honour a client appointment. Have I ever booked something on my CEO day? Sure. But I try not to 90% of the time. Because my CEO day is sacred and is the catalyst for all the growth I’ve created in my business.

Like anything worth doing, you’ll have to build a muscle around this practice. At first it’ll feel hard — you’ll want to say yes to the client that asks to reschedule for your CEO day, or you’ll feel drawn to spend your first (or second) CEO day on Netflix. That’s ok – just keep scheduling them in and baby-step your way into a habit of honouring your business needs first.

My challenge to you today:

Open your calendar right now (it’s ok, I’ll wait) and block off three to five CEO days (or the equivalent). Use your first one to either create or review your business plan for the next six months. And then use future days to action and implement your plans.

Business activator + leadership coach Stephanie Pollock is devoted to helping talented women in business GO PRO with their dreams, stepping into the spotlights — and revenue streams — they so richly deserve.
She’s the publisher of Going Pro Magazine, a Top 40 Under 40 changemaker and creator of Beyond PRO: Claim your place as CEO – a leadership program designed specifically for entrepreneurial women. You can find her online at Stephanie Pollock Media Inc and on Twitter at @steph_pollock.

Creating a sane sustainable editorial calendar

Creating a sane sustainable editorial calendar

(This is a guest post by Sarah Von Bargen of YesandYes.org)
 

Since you’re a clever, driven, self-actualized coach, by now you’ve probably heard that you need a blog approximately 307,065,795 times. Your barista probably reminded you this morning and you’ve seen five tweets about it already – and it’s only 10 am.

So you need a blog. Got it. But how does one go about blogging (and creating an online following) while actually, you know, working? How are you supposed to find the time to write, edit, and promote your blog posts while taking on clients and building your practice?

The answer, my astute friend, lies in developing a sane, sustainable editorial calendar.

But first, what does sustainable mean in this context?

A sustainable editorial calendar gives you enough breathing room and headspace to do the work that brings in the money while still posting regularly.

And posting regularly is unavoidably, insanely important.

When you post regularly, you’re telling your readers and potential clients that you are
a) a fount of wisdom who will change their life
b) reliable, trustworthy, and organized
c) a polished professional who has her ish together

Have I convinced you?

Here are my four best tips for building a feasible, non-overwhelming editorial calendar.
 

Choose a day and time, then always post on that same day and time

Do you follow Marie Forleo? (Of course you do). Then you know you’re going to see a new video every Tuesday morning. Do you read Designsponge? If you do, you know you’ll see house tours every Monday. You don’t need to post seven days a week. You do need to choose a schedule and then stick with it.
 

Write less, promote more

If you’re using Twitter, you know that most of us only pay attention to the tweets that occupy our 10 inches of screen at any given moment. This means you can publish a post on Tuesday and tweet about that post once a day, for seven days, till you publish your next one. Because of how we use Twitter, most people won’t notice that you’re tweeting about the same post since they’re following so many people who tweet so many things.

When you’re promoting your posts, experiment with different types of tweets and see which gets the most click through – pull quotes? just the title? tweets with images?
 

Don’t give up just because you “don’t like writing”

As crazy as it sounds, there are plenty of ways to connect with clients and readers that don’t involve 500-word blog posts. You can record podcasts or videos. You can assemble image-heavy posts (if you’re a health coach, these could be images of interesting yoga poses or photos of recipes). You can assemble a product roundup (if you’re a financial coach, this could a collection of apps, books, and programs that will help your readers save money on groceries.)
 

Write a variety of posts – some big, meaty ones + some ‘cheater’ ones

Not everything you publish needs to be a 1,000 word treatise written by you. Of course, you need to write enough helpful, thoughtful posts that your readers know, like, and trust you.

But you can also host guest posts and create interview series. You can round up your favorite links and make them into a post. The internet is oddly enamoured with link posts and when you @mention the people you’re linking to on Twitter, you’re networking and creating content your readers love.

See? Creating an editorial calendar you can actually stick to isn’t that hard. So let’s make a pact that the excuses are over and you’re going to sit down and sketch out the next few weeks of traffic-driving, sales-making blog posts.

Deal? Deal.
 

Sarah Von Bargen has been writing for 14 years and blogging for five. She’s helped hundreds of bloggers, coaches, and small businesses increase their traffic, build a following, and just generally be more awesome on the internet. And she’d love to help you! You can follow along on Twitter or get her free ebook 7 Tips For a Polished, Impressive, Productive Online Life here.

Avoiding Coach Burnout

Self care for coaches: why over scheduling will kill your ability to make a living (and a life.)

 

For coaches starting out, the ultimate dream is often to have a full practice. For coaches with a full practice, the ultimate dream is often to have a full life!

Far too many coaches get their ‘success’ only to find that their lives become so busy, the hours so long, and their energy so depleted, that all of the joy is sucked out of what they once loved.

(Well hell Jo, this is meant to be a coaching blog – you know, positivity and all that? And to be honest, this is sounding like a bit of downer!)

Bear with me – I promise this gets better.

You see, on the one hand, having too many things on the go and not enough time might seem like a good problem to have. But I know a fair amount of coaches who give up along the way to exhausted and making money because they’re exhausted and not making enough money (a less good problem to have!)

I’m here to argue that there are some simple changes you can make early on in your practice that will save you time, money and a whole lot of angst later on.

OK, in the sprit of full disclosure, this is my second time around having my own coaching practice. When I first started as a coach 12 years ago my typical daily schedule looked like this:

7.00 am Networking event
8.00 am traveling home
8.30 take son to childcare
9.15 back home
9.30 Client
10.30 Client
11.30 Client
12.30 lunch (a bowl of soup or something else quick)
1.00 client
2.00 client
3.00 teleclass (part of a training programme I’d signed up for.)
4.00 collect son from childcare
4.30 – 7.00 Do Mum things like feed, bath, read, play, finally put son to bed.
8.00 – Newsletter writing (which usually involved tinkering with ideas whilst watching a bit of TV and not getting a lot actually written.)
9.00 – Client
10.00 – Fall into bed exhausted whilst feeling guilty for not finishing my newsletter.

 
I know that I’m certainly not alone in attempting this sort of scheduling. I’ve seen some coaching and marketing programs suggest that this is workable. I’m here to argue that it’s not – in fact, it’s the surest way to burnout and giving up – which is exactly what I did. Here’s how to practice self care for coaches:
 

Energy exchange

To be fully in the space with our clients requires an energy exchange between you and them. Even if the subject matter isn’t particularly emotional, it takes energy to be in that space fully.

Good coaching = the kind that takes deep listening. Deep listening requires maximum levels of concentration and focus.

To be at the top of your game you have to think like an athlete – they push themselves to the edge but then prioritize recovery time as an essential part of their training regimen.

As a coach we need to bring our A game to our clients every time. So we need to train AND recover with this in mind – and stuffing your schedule so full that you’ve no time for recovery will stop you from doing that.

There was a key issue that led to my own overscheduling issues and that was the face that many of the coaching sessions I was doing for free or very low fees – even though I had completed my training and was a certified coach. This meant I had to do a lot of sessions to be able to cover my expenses and pay my bills. Which leads me to my next point:
 

Value Your Time

Many coaches feel guilt or ‘stuff’ (you, know – that technical coaching term) around adequately charging for their time. I used to feel that if someone really needed my help, then there was something a bit ‘unclean’ about charging money for it. Somewhere in my psyche I’d misconnected the ideas that if the work I was doing vocational for me this meant that the icky subject of commerce couldn’t taint it.

But the fact is, the price you charge isn’t just for your coaching time. It needs to reflect your recovery time too. (Oh, and training, planning, blogging, marketing, invoicing, accounting time too!)

Many emerging coaches forget to take all of this into consideration when setting out their fees. This means that like me all those years ago, you have to do a lot of sessions, meaning:

a.) sooner or later you’re going to burn out
and
b.) Your clients aren’t getting the best of you. They’re getting a tired, less than focused you.

Charging a rate that means you can work effectively and to your real capacity may mean taking a step out of your comfort zone but in the long run it will serve you AND your clients far better than charging a lower (or non existent) rate.

I now charge a rate that allows me to earn a good living taking on no more than 3 clients a day. And I only coach 2 days per week because I find that easier to have other days where I can be focused on other things for my business (like writing, delivering workshops and the odd bit of nurturing myself too.)
 

Walk Your Talk

When Brene Brown’s TED talk on vulnerability and living a whole hearted life when viral, she was invited all over the world to speak. At first, she jumped at every opportunity but says she soon realized she was in danger of spending so much time talking about living a whole hearted life that she was in danger if not actually living one.

That’s a real danger for coaches, too. We can spend so much time helping our clients that we forget to apply those practices to ourselves. It can be tempting to be in service mode all of the time. It can feel good. But what’s even better is being able to practice self-care for yourself and therefore provide a good model for your clients.

Practicing self-care, developing self-awareness, and doing your own inner work aren’t things you can charge an hourly rate for so it’s easy to put them to the bottom of the To Do list.

But incorporating these into your life will make the difference between you working as a coach and actually being an authentic, effective and happy one.

And ultimately that’s what your clients are paying for.

 

Jo Casey is a trainer, coach and the creator of The Work Happy Podcast. She works with aspiring and emerging coaches to help them find more joy, confidence and impact in their work. She’s written for MindBodyGreen, Tiny Buddha, Brazen Life, Dumb Little Man and Finer Minds. You can find her at www.jocasey.com and sign up for signature programme The Map Of You where you’ll discover the meeting point between your unique strengths, passions and talents, and how you really make a difference in the world. You can also connect with her on Facebook, Twitter, Pinterest and Google+

When you ARE your BIZ: how to take a vacation without abandoning ship.

When you ARE your BIZ: how to take a vacation without abandoning ship.

 

10 days on the beach. In… Costa Rica, let’s say. (Maybe I’m biased?) No email, no phone calls, no writing, no masterminding, no business.
No nothing, in fact, except watching the birds and (responsibly) working on your tan.
Glorious. Abso-freaking-lutely glorious.
You start surfing travel websites, catalog which bikinis are worth bringing, and then “reality” hits you like a soggy sock: But I can’t leave my biz for that long. I’m a solopreneur- I AM my business. No way, no can do.

That’s no way to live.

With summer just around the corner, business will slow down for many of us coaches. So it’s the perfect time to take a much deserved vacation. But how to make it work without feeling like you’ve abandoned ship?

Just because you’re a solopreneur doesn’t mean a lifetime ban from vacations.

Thank god.

Pauses, breaks, and hiatuses are absolutely vital to keeping yourself happy, healthy, inspired and excited about your business. They offer perspective and, from my experience, a big boost of motivation and ideas to va-voom my business upon return. I came out of my last 10-day silent retreat and re-wrote half my website and logged a heap of blog post and program ideas into Evernote. I’ve personally chosen a lifestyle and business model that allows me this space… and I love it. It’s the only way for me.

A few simple steps and you can have the tan lines you’ve been missing for… how long? And you don’t even have to bring your laptop along to sneak into your email aprez-sunset.
 

1. Slow down and get caught up. This means slowing down ahead of time- don’t plan to launch something new, take on new clients, or start any big momentum in the weeks leading up to your vacation. And then get caught up on backlogged filing, finances, emails, requests, etc. Been meaning to follow up with a client? Do so! Make sure you’re not leaving anything- or anyone- hanging unfinished when you leave so you can nap with a clear conscience.
 

2. Pre-program your social media presence and blog posts. This one takes some planning and a good investment of time, but it assures that your loyal folks don’t suddenly notice you’ve disappeared. Services like HootSuite or Buffer make it easy and quick to program in your witticisms, favorite quotes, and blog links ahead of time. As far ahead as you want. A tip though: avoid programming in questions that will provoke your readers to respond as a conversation. A lack of reply on your end might seem odd.
 

3. Use your vacation or retreat as a teachable moment. Explain to your folks- in a newsletter, on social media, etc.- that you’ll be walking your talk and taking time for yourself to refresh. Write a blog post about the importance of stepping back, perhaps. And let them know what’s up for when you return: what can you share to get them excited for you?
 

4. Offer a speed round of one-off sessions. Not only does this soothe those who were about to make the excuse, “But I wanted to work with you NOW!”, but it offers you a nice little boost in cash flow. Consider a limited number of 1-2 hour intensives, or open up a few extra slots for one of your signature offerings.
 

5. Either: fine-tune your auto reply, or hire a temporary VA if you don’t already have one. If you opt for the auto-reply route, give your correspondents options! Tell them something friendly and in alignment with your branding. I write something like,

Hello, love.
Thank you for writing- I’m working on my sun tan, catching up on cat naps, and taking time to listen to my heart’s desires on the beach until (date)! I’m super excited to come back refreshed and inspired and dive into your Heart Centered journey, but in the meantime, here are a few goodies and resources to inspire & support you:
[Link to newsletter/autoresponder signup]
[Link to a great blog post with short explanatory blurb]
[Link to another great blog post. See above.]

And if you’re ready to schedule a session? Click here [scheduler link] to schedule a time and get dibs on a client spot once I return.

I can’t wait to connect. Here’s to your Heart, your desires, and your joy.

Much love,
Heather

If you’re leaving for more than a few weeks, you might decide to work with a VA. Shop around far in advance with your colleagues and friends for someone who’s willing to take on new clients, and give yourself ample time to train your new best friend. Focus on the specific tasks you’d like her to do: answering specific emails, keeping an online program running smoothly, or uploading new blog posts/social media. She might even keep tabs on your social media accounts if you really build trust with her.

And most importantly: Let go, with love. Some of the most synchronous and incredible things have happened in my business when I’ve stepped back for a couple of weeks. I’ve taken multiple hiatuses from my business- from 7 days to a month and a half- and returned to interview and guest post requests, new client inquiries, and an enormous sense of inspiration and motivation.

Trust that sometimes, stepping back from your business is the best way to invest in your own success and happiness by nourishing your heart. You deserve it.

 

Heather Day is a Transformational Coach, yoga teacher, and a guide for those who seek to live a Heart Centered Life. She helps people who have fallen out of balance to return to center with intuitive and practical tools for body, soul, and lifestyle. You’ll find her eating papaya, teaching yoga and coaching from her home in Costa Rica. Get her free meditation series to overcome fear and find your own Heart Center, and connect with her on Twitter and Facebook.

The ultimate (BIZ) stop-doing list

The ultimate (BIZ) stop-doing list

 

I got a call from someone who has been working with me on developing their business. For a few years, she’d been working as a freelance contractor. We’ll call her clients N&D, Inc., because those clients were perpetually “nickel-and-diming” her on projects, asking her to create great work while doing it for less than her usual rate. My client had come to dread the perpetual back and forth of negotiating proposals.

What’s worse is that N&D had a history of not being so very in integrity with money, themselves–for instance, they would tell my client that they were so strapped for cash that they couldn’t even pay her for small jobs, but then she’d see them buying new office equipment, or she’d find out from her friend who did some accounting work for N&D that other contractors who hadn’t been with N&D as long, and who hadn’t turned in work on time, were being paid before my client was.

Over the years, my client had had multiple conversations with N&D about money–she’d courageously walked into her fear around telling N&D, for instance, that she needed to paid her usual rate and that she wasn’t open to constantly negotiating.

N&D was staffed by good people, people who were not evil and selfish, but–people who had some massive issues with money and integrity. Each time, they had to be “negotiated into” doing the right thing–paying for work, and paying on time.

“Let me get a perspective check on this,” my client said, and then she described to me another, most recent example of N&D’s lack of integrity.

I’d heard many stories about N&D, over the years. The pattern was not changing, no matter how much my client was trying to work things through with them.

“Sounds like they need to be put on your business’s Stop Doing list,” I said.

The Stop Doing List

Every business needs one. You, a life coach–you need one. What are they?

Quite simply, a Stop Doing list is the list of things that are not working. You’ve tried having the conversation, you’ve worked on having some compassion–and the truth is, it’s still just not working.

Here are a few things that commonly need to be put on a coach’s Stop Doing list:

  • Stop having sessions with clients who haven’t paid you.
  • Stop invoicing clients late or reviewing last session’s notes at the last minute, and then feeling unprepared.
  • Stop telling clients that it’s okay to reschedule at the last minute, if it’s really not.
  • Stop spending all day on social media, comparing your stats to someone else’s.
  • Stop booking sessions back to back, rushing from one session to the next with hardly room to breathe, because a client says that none of your other times work for them.
  • Stop putting off things like blog posts and newsletter updates until the last minute, and then rushing through them or skipping them, entirely.
  • Stop undercharging for what you offer. (**Note: Brand-new coaches do well for themselves to strategically charge less, so that money isn’t a barrier for your first clients to start with you, and then move into charging more. But I remember the days when I had been coaching for several years, and still only charged $50 for an hour-long session. Yikes! To learn more about ways to strategically raise your rates, check out The Coaching Blueprint).

Transparency: All of these have ended up on my own Stop Doing List.

Your Integrity Cannot Be Currency

Your personal integrity cannot be currency, exchanged for your silence or for less confrontation.

If you play your personal integrity this way in your business, you’re going to hate working for yourself just as much as you might have disliked working for someone else.

And if you think about it, isn’t that why anyone ever dislikes working for someone else?

We dislike subverting our integrity and trading it as currency, and when we’re working jobs that don’t fulfill us, and telling ourselves that we have no other options, we’re out of integrity. The second we make pro-active choices to view the situation differently or take action, we feel powerful–because we’ve taken back our integrity.

Who’s Going to Pay

A Stop Doing list might sound like a luxury to the new or emerging coach who is still just getting grounded with her clients. Tell that client who always pays late that you won’t hold a session that isn’t paid for? If I do that–she’ll leave!

The question is really: Who’s going to pay?

I had one of those clients* at the beginning of my coaching career. This was back in the days when I offered a sliding scale fee. He paid on the lowest end of the sliding scale…and discussed spending money on vacations (a sliding scale is meant to help those who truly do live paycheck-to-paycheck, not to help people afford vacations). His checks were frequently late. He would insist on parsing out a sticky scenario or question just as we were ending our session, making our sessions run over time.

As time went on, I was the one paying–I was paying with the currency of my integrity. I knew that I was the one responsible, and so I took responsibility.

I finally summoned the courage to let him know that I needed to raise my rates, and to say that I must be paid on time and couldn’t hold sessions without payment.

When he launched into “But what do I do about…?” with only five minutes of session time left, I would take a deep breath and say, with love, “That sounds like a wonderful question for you to consider between now and our next session.”

He decided to discontinue coaching. It was a complete relief.

It’s always a complete relief when we are not “paying” with the currency of our integrity.

*details have been shifted to ensure anonymity

What does your list look like?

Everything that needs to go on a Stop Doing list is something that you trade for your integrity.

My client who works with N&D? She decided that she’s going to cut ties with N&D.

She’s decided that it need not be anything dramatic; she’s going to finish out her contracts with them and even take on work with them through the end of the year, while she builds her business in other directions.

She already feels better, even though in this moment, nothing has changed. Whey does she feel better? Because she’s acting with integrity. N&D is on the Stop Doing List, and there’s a plan of action in place.

This week’s exercise to benefit you and your business:

  • Treat yourself as you would invite your clients to treat themselves–and don’t just tell yourself that you’re going to do that. Actually whip out your calendar right now, and start doing what Marie Forleo calls “Getting on the NO train!” Start saying “no” to the things that don’t light you up, even if you feel like you “shouldn’t” say no to that particular thing. If it isn’t lighting you up, it’s dead weight.
  • Take time to answer the questions in this week’s e-letter, as if you’re the client who has just been assigned a practice.

Take time to create action steps so that you can implement new practices to replace what hasn’t been working–again, treating yourself the way you would hope your clients would treat themselves when they work with you.