Marketing + Money Archives - Page 6 of 10 - Coaching Blueprint - marketing for life coaches
Un-marketing: unconventional ideas for growing your audience

Un-marketing: unconventional ideas for growing your audience

guest-heather-thorkelson
 

Let me guess; the term “marketing” is one part of running a business that tends to give you the heebee jeebies. You know it’s an essential part (ahem, THE most essential part) of running a successful coaching practice, but traditional marketing strategies don’t feel in line with the heart-centered work you’re doing in the world.

Wrapping your brain around selling your services can be really tough. In an ideal world, you wouldn’t have to convince anyone to hire you. They would just see and feel the benefits of your work by interacting with you, and make the decision based on that. (dreamy!)

Back when I started my business 3.5 years ago, I tried marketing myself in all kinds of ways – signing up for coach-client matching services (only got weirdos wanting to hire me for less than I was charging), going in to forums where I thought My People were hanging out and offering free advice all the time in hopes that they would want to hire me eventually, taking out ads on other people’s blogs, you name it. None of it worked. I’m not kidding – a huge amount of effort, and sometimes money, and none of it worked. It just left me feeling energetically spent and even more broke.

When I stopped doing what I thought I was supposed to do to market my business and started doing what felt organic and real, that’s when everything turned around. I can’t guarantee any of these things will work – that depends on what feels organic and real to you – but the following are three ideas for growing your audience that I’ve used to increase my following, build a great online reputation, and establish a Wait List of 1:1 client two months out:
 

Get out and talk to people

I’m an introvert so this one doesn’t come easy to me. But there are ways in which I like stepping out of my cocoon for short periods and the rewards are massive.

One is travel.

I’m a constant traveler and can often be found living abroad somewhere. Still being introverty, but it gives me the opportunity to meet a wider diversity of people. I don’t talk much about coaching, but I make friends and connections and darlin’ – that’s networking.

Another is to take on a short-term contract doing something similar (but different) to your main business. I like to switch things up because if all I ever do is run my business, my brain goes stale.

For example, last winter I pressed pause on my business and took a four-month contract working as a coach on an Antarctic expedition ship. This allowed me to flex my coaching muscles in a totally different way AND meet some very adventurous, interesting characters thus growing my network organically. Again, friends and connections = larger network.

It’s important to get out and talk to people without treating them like prospects. You have an opportunity to show your value in every human interaction you’re a part of. People gravitate towards you because of you, not because of your professional designation as a coach. This isn’t about being coachy all the time, this is about being a really generous and curious human being and speaking about the work you do with enthusiasm.
 

Help people you really respect for free

Charlie Hoehn nailed this when he pitched Tim Ferriss with an offer to help make his business more awesome for free. Think about who you love in your industry – surely there’s something in your (multi-passionate) repertoire of skills that could be leveraged to make their life easier. It may be as simple as an introduction to another person you think they’d love.

Ask yourself where you can help other people shine. It doesn’t need to be a Big Name either. When you ask people you respect for their time (soundbyte for a blog post you’re writing, for example) ask them if there’s anything you can do for them in return. And mean it.

It’s amazing how far a little bit of goodwill will go in the long run. I’ve had someone I helped once two years ago (with a website problem) refer a friend to my website who ended up buying a $4000 coaching package from me. The key when helping people you respect is to not expect anything in return. Help others the way that you would love to be helped when you could use it. The karma gods will have your back.
 

Hang out in places you really like to hang out – in person and virtually

Marketing isn’t just how you show up in the world, it’s where you show up in the world. The people you need to help are everywhere, not just in Facebook groups related to your field. They’re just like you. They like the same things that you do.

I love knitting, and it’s entirely possible I’ll meet an entrepreneur who needs my help in the yarn shop. I also love craft beer. It’s highly likely I’ll meet an entrepreneur-in-the-making behind the bar serving me cold ones at the local fancy beer pub.

Online I often find myself in a FB forum all about brewing kombucha, nerding out over how healthy my latest SCOBY – symbiotic culture of bacteria and yeast – is. (Eww, right?) But really – I’m there because it’s a passion of mine and though it has nothing to do with my business, when people connect with me in there they often find their way to friending me on FB and then eventually end up at my website.

So go…hang out in those Game of Thrones fan fiction forums or the Japanese Paper Shop down the street. Meet Your People.

Allow for synchronicity, kindred spirits, new organic connections. Marketing.
 

Heather Thorkelson has been a location independent business strategist over at heatherthorkelson.com since 2011, working with entrepreneurs who mesh making money and making the world a better place seamlessly. When she’s not consulting for her clients, she’s either growing her second company – a polar expedition agency – or on a plane en route to some new adventure. You can find her most often over on Facebook and on Instagram

4 Steps to Create an Irresistible Opt-in Offer

4 Steps to Create an Irresistible Opt-in Offer

guest-ashley-wilhite
 
You know need an email list, right?

In case you’re still holding on and hoping this “fad” will disappear soon, I’m here to tell you that your email list and a huge lifeline for your business. At least for now.

Why?

Your list helps you:

  • get your business in front of more people (with less effort)
  • connects you to your dreams clients
  • and helps you make more money

So let’s fill your list with happy subscribers.

The best way to do that is by offering a “freebie” in exchange for their email address.

Not sure how to get started?

Here are 4 steps to create an irresistible opt-in offer:

 

1. Narrow down your dream client

This is where you’re going to have to do some homework. Identifying the perfect person you want to work with will create the foundation of all of your marketing strategies and business growth.

Once you know who this client is and what they want, your message will be laser-focused, you’ll be clear about who you’re selling to, and you’ll be able to create an opt-in offer to match your dream client’s needs.

To help visualize this, you can create a collage, doodle, or make a sweet desktop background of your dream client so that you can see them as you’re creating your offer.

 
2. Brainstorm freebies

Based on everything you know about your dream client, what would she most like in exchange for her email address?

Some customers want a discount code for your coaching services, while others will want an eBook, a checklist, or a printable calendar. Some will want a video to watch and others will want a podcast.

Think about your dream client and brainstorm 3 types freebies she’d most like to get her hands on.

 
3. Create stellar content

Now that you have a good idea of the type of freebie you’ll be offering, it’s time for the fun part- the content!

What is your dream client’s biggest struggle?

What recurring patterns and challenges do you see in your clients?

What are your areas of expertise that your dream client would love to know more about?

 
4. Write a magnetic headline

Your headline is the title of your opt-in offer. It should be short, sweet and to the point. And the more concrete your language, the better.

To make it extra juicy, consider the emotion you want to tap into or the psychological impact you want to make. How do you want your clients to feel?

If you want to create a sense of urgency, use these words: Now, Discover, Only, Quick, New.

Or if you want to highlight the pain points, use these words: Failure, Stress, Alone, Guilty.

Want to reassure your clients? Use these: Guarantee, Proven, Simple, Safe.

Bonus tip: Think about what words tend to draw you in as a potential customer!

 
After you follow these 4 simple steps, you’ll have an opt-in offer that will attract your dream clients and fill up your subscriber list. Now it’s time to start booking some clients and celebrate!

 

Ashley Wilhite is the founder of Your Super Awesome Life, where she helps women live a life they love while creating a freedom-based business. You can find Ashley on Twitter, Facebook and get your free copy of “The 5 Things That Hold You Back From Living the Life You Love.”

Why things don’t sell (and how to fix it!)

Why things don’t sell (and how to fix it!)

katecourageous
 

So–You’ve done your personal growth work. You’ve learned a bit from here, a bit from there, and altogether, the tools and practices and workshops and books and coaching and therapy and experience have added up to make you into one pretty amazing dynamo.

So you think to yourself:

“I’m going to create an all-inclusive e-book that takes a holistic approach to personal growth, leaving no stone un-turned!”

or

“I’m going to create a 6-month coaching group for women who are ready to move forward in powerful ways!”

or, perhaps you’re even like I was, my first year:

“I’m going to create a year-long course! It’ll be called The Courageous Year! There will be different levels, and over the course of a year people will create their lives from the ground, up.”

You’re thinking of how high-value this offering is going to be–how it’s going to save people all the time or struggle that you went through, by taking the very best of what’s out there, and putting it all in one place, with you as the experienced guide who knows how this rolls.

Also, you might be thinking of how financially lucrative it is. Instead of winning one coaching client at a time, you get a circle going, charge thousands for it, maybe add in a retreat or a weekly call–wouldn’t that be a much more efficient than getting a client at a time?

It’s a truly fantastic idea.

In fact, there are a lot of coaches out there, who are trying it.

There’s just one (tiny-HUGE) problem:

It doesn’t sell (easily).

I know. “It doesn’t sell? But this is exactly what I wish I would have had! When I look back and think of all the searching I had to do to transform my own life, it’s nuts! Why wouldn’t someone want to save all that time!”

But–it doesn’t sell.*

Why It Doesn’t Sell

#1: People find all-inclusive, long-term programs to be really overwhelming. Think of the last time you tried cutting sugar out of your diet. It’s like the whole world cap-sizes and suddenly, sugar is everywhere. It’s overwhelming, and that’s just ONE small dietary change.

Now imagine someone staring down the barrel of Massive Life Change through Your Six-Month Program.

You might be a self-help junkie. You’ve been drinking the kool-aid. They haven’t.
 

#2: Even though people buy a gazillion self-help products, they often think (secretly) that it probably won’t work for them.

  • Astonishing truth: Sometimes people buy things to feel like they’re doing something about a problem, without really setting up systems in their life so that they’ll actually…do something.

It’s like buying a book on eating more vegetables and reading it–but not actually implementing the steps. People do this with self-help, all of the time.

So imagine this: Someone is looking at your sales page, and you’re saying that it’s going to take six months to complete the program.

  • You’re thinking, “How great it is that I’m honest and not bull-shitting people into another 1-2-3 step plan that won’t truly work.”
  • They’re thinking, “I don’t want to wait six months for results” or “Since nothing else has worked, I’ll probably just waste six months and a lot of money on this and it won’t work, either.”

The problem at the heart of everything is not how great YOU are, it’s that people don’t think it’ll work. Because they don’t think it’ll work, they don’t put the time in. Because they don’t put the time, in…it doesn’t work. Then they think, “Well, that program wasn’t very good, anyway.”

I know. Are you tearing your hair out, yet? Because once I understood this, I kind of wanted to.

Welcome to the world of self-help: it is a land of people who truly desire life change, but who also have a whole host of defenses around changing, because it’s scary to change.

Compassion is advised as you proceed.
 

#3: When it does sell, long-term intensives might not pan out for you, financially.

You’re thinking, “I’ll run a 6-month program. It’ll be a thousand dollars per person. I’ll get 15 people to participate, and that’ll be fifteen grand. I can do that, plus have one-on-one clients, and I’ll run the 6-month program twice a year. That’ll be 30 grand a year just from the program, and I don’t even have to run that 40 hours a week! Aces!”

So, about that. Yeah.

Running a full-fledged program? It’s a ton of work. When I run group circles for just a month at a time, the work is constant. The emails alone take time and mental energy, and I’m not talking about “Can you send me the password, again?” emails. One person sends an email needing support because she feels like she can’t do it. Another person sends an email feeling upset because someone else isn’t participating enough, and she wants me to get the other person to participate.

I’m not complaining about these emails; they are all part of the job, and my job (your job) in such cases is to step up to the plate, and help people to use these experiences to transform their lives or their businesses.

But these programs are truly–no joke–a ton of work. Tech snafus. Recording phone calls. Someone can’t access something. Phone interference on the conference call line.

I charge $150 for coaching sessions with individual clients. There’s no way that I make that kind of money, per hour, with a group coaching circle.

So Why Do Them?

Because you love the work. Because you love community. Because you’re passionate about creating opportunities for people to grow and thrive. Because you’re good at it. Because you know it’s why you’re here. It’s my love of community that has had me run some pretty amazing group coaching circles.

When It Does Sell

Of course, when you get huge or when you have large numbers or if you have the right connections, you can sell people on entire life programs. When you have officially been elevated to self-help guru status, people want you to talk not just about personal growth, but about weight loss and wellness, relationships and sex, and on and on.

The thought then tends to be, “She has some great answers in this one domain; I’d love to see what she has to say about another.”

Hence the reason that self-help superstars like Marianne Williamson and Deepak Chopra have talked about weight loss, when their original popularity sprung from straight-up personal growth.

Also, there’s one domain where such programs do sell: If you are leading a mastermind or long-term commitment group on how to make money, then people will often over-ride their overwhelm or financial concerns, telling themselves that they’ll make a return on investment when the money comes in, later.

In the Meantime?

Keep it small. Sell micro.

Don’t sell programs that cover career, AND relationship, AND wellness, and on and on.

Sell bite-sized.

Sell digestible.

Find one corner of a huge problem, and sell something that will tackle that corner.

Your people will be less overwhelmed, and they’ll actually make measurable progress. Seeing that there’s success to be had in that one little corner will pave the way for a belief that greater successes can be had, too.

That’s really what we’re all creating, here–the sustained belief in possibility.

This week’s exercise to benefit you and your business:

  • Review your current offerings–coaching offerings, e-books, courses, etc. Really ask yourself: What are the small, measurable things that someone gets from doing this work?
  • If an offering isn’t selling well, ask yourself: If I were to break this down into a smaller offering that would target one or two successful outcomes for the person who used this, might it sell better?

 
 

kate swoboda

Kate Swoboda (aka Kate Courageous) is a life coach who teaches people how to work with fear and practice courage. She’s the founder of www.CoachingBlueprint.com and creator of the Coaching Blueprint digital program.

Join the community

 
 

How to Define Your Objectives and Get Real Results on Social Media

How to Define Your Objectives and Get Real Results on Social Media

guest-holly-worton
 

With any social media strategy, there’s some foundation work that needs to be done first: you need to start out by getting clarity on who you are and what makes you unique. Second, you need to understand who your ideal clients and online connections are and where they hang out online so you can go where they already are. Third, you need to know why you’re on social media in the first place. What do you want to get out of it?

If you don’t start with the end in mind, then you probably won’t end up where you want to go. This is something I discuss all the time on social media, whether it’s in blog posts, or on webinars, or in my online course. You must get clear on your goals and objectives and your reasons for using social media so that you can ensure that you’re on the path to achieve those objectives.

A lot of people get start using social media for business because they’ve been told that they need to be there, and they think that they “should” be there, but they often never actually stop and get clarity around exactly why they are using social media for business. Do you know why you’re using social media for business?

Here are some possible objectives:

  • Brand awareness. Let people know that your business exists.
  • Web traffic. Social media can be an excellent source of traffic to your website, where people can learn more about you and your business.
  • Generate interest. Pique their interest by expressing to your ideal clients how you might help them with their challenges.
  • Get signups to your list. Stay in touch with people by getting them on your list so you can send them regular, useful updates that will help them to get to know you better.
  • Build your network. Use social media for online networking; it’s great for building that know, like, and trust that’s so important.
  • Word of mouth. Social media makes it easy for people to tell others about you.
  • Be seen as an expert. It’s a fantastic way of putting your content online, and helping people out by sharing your knowledge so you can be seen as an expert in your field.
  • Convert leads to clients. Once you’ve built up know, like, and trust, people are more likely to become paying clients.
  • Launch new products/services. You can use social media to generate interest in and to spread the word about both existing products and services and also new ones.
  • Get signups for events/workshops. If you run events, social media is an excellent way of letting people know about the event so they can sign up…and also share it with friends.

Prioritize your objectives

Now, I’m sure that everything on the above list sounds like exactly what you want for your business, and I imagine that you’d like all of that to happen. However, those are ten different objectives, and if you focus on them all, it might be a bit overwhelming to achieve.

Your objectives may be different for each social media site, so you might do this exercise once for each social network that you belong to. For example, Pinterest is particularly good at driving traffic to websites, so perhaps your top three objectives for Pinterest (if you decide that this is a good social network to be focusing on for your business) are: brand awareness, website traffic, and being seen as an expert. Pinterest can be used to collect and share useful links and information, which could make you the go-to person within your niche or area of expertise.

Knowing your objectives gets results

Hopefully the above example made this clear for you. Unless you’re absolutely sure what you’re doing on social media in the first place, you probably won’t get the results you want…which most likely involves getting more paying clients and more signups to your programs.

Once you know your exact reasons for being on a particular social network, you’ll feel more connected to it. You won’t be distracted by all the noise because you’ll have a clear objective and a reason for being there. You’ll be able to focus on what you’re doing, rather than simply wandering around online and posting random things.

Track everything

You will, however, need to keep these objectives in mind as you’re using social media. You’ll also need to track the results. Keep a file on your computer or a notebook with your social media objectives for each particular site, and check in on a monthly basis: are you actually getting results? If not, evaluate what needs to be changed.

Your business changes and evolves, and so do social networks. Your tribe or online community will also change over time, and what this all means is that you’ll need to re-evaluate your objectives for each social site on a regular basis. So if you’re checking in on a monthly basis to stay on track with your results, plan to re-evaluate your objectives for each social network on a quarterly basis.

Take action today

Either print off the above list of objectives, or make note of them on a piece of paper. There may be others, depending on your particular coaching business. If, while reading through the list, anything else came to mind, make note of it.

Rank them in order of importance to you: which ones are most important for you to focus on? Select the top three high priority objectives, and plan to focus on those when you’re setting up your social media strategy.

Good luck! I hope this perspective helps you get results on social media for your business from now on.

 
Holly Worton helps coaches, holistic practitioners, and women in heart-centered businesses go from confusion to confidence with social media, so they can use it to build relationships online and get more clients. As a heart-centered business owner, you do amazing work, and Holly wants to help you help more people. The way to do that is through Connection, and social media is one of the best ways to connect with others and build your tribe. Sign up for her free 90-minute social media training at SociallyHolistic to start building connections online. Connect with her on Facebook, Twitter, Pinterest, Google+, or Instagram.

How to Define Your Objectives and Get Real Results on Social Media

Instagram: An Essential Part Of Your Online Strategy?

guest-holly-worton
 

Is Instagram a bright, shiny object, or an essential part of your online strategy?

A lot of people are talking about Instagram, lately. The other day, I saw someone ask about Instagram in an online forum that I belong to. She said that she had heard good things about it, so she signed right up and was raring to go. She was immediately attracted by the bright shiny object that is Instagram.

One of the main parts of my social media work with business owners is to help them get clear on exactly which social media sites they need to be focused on, so they can stop wasting time online. If you try to be on every social media site, you’ll wear yourself thin, and you’ll quickly burn out.

Plus, your ideal clients and joint venture partners (the two main groups of people you need to connect with online) probably aren’t on every single social network.

Instagram is a fantastic site for many businesses, especially those businesses that are easily expressed in a visual manner (through photos and micro-videos), but there are some important questions you need to ask yourself before jumping in and investing time in building your tribe on this social site.

QUESTIONS TO ASK YOURSELF

1. Who are your ideal clients and JV partners? Really get clear on this.

2. Are your ideal clients and JV partners actually using Instagram?

3. Are they using it for purely personal reasons, or are they using it to connect with businesses like yours?

4. Is it a social site that you enjoy using? Do you love taking photos and making short videos?

5. Does it make sense for your business to use Instagram?

HOW TO GET STARTED

To use Instagram effectively, you’ll need a smart phone (iPhone or Android) or a tablet (iPad or Android), and you’ll need to get the free Instagram app for it. Set up your username, add your website URL and a 150-character bio, which should clarify who you are, what you do, and who you help with your business.

Start out by listening and watching how people use Instagram, as this will help you understand how it works. Follow lots of other coaches to see how they do it and get ideas for your own profile. Next, make targeted connections by following your ideal clients and JV partners. Whenever you come across a new business or coach who you admire and want to get to know better, check to see if they’re on Instagram and then follow them.

Create a clear plan for what types of photos and videos you want to share, so you can mix it up. Remember that Instagram doesn’t need to be entirely about business. You can also use it to showcase your personal side, by sharing what you do in your off-hours, on the weekend, or on vacation.

HOW IT WORKS

In a nutshell, you take a photo using the Instagram app, you choose a filter to apply to the image (or not), then you write a caption to explain what the photo is about, add any relevant hashtags, tag any people who are in the image and who are also on Instagram, select whether you also want to share the photo on Facebook, Twitter, Tumblr, or Flickr, and then click share.

You can also upload your own images, such as quote boxes or images with tips and suggestions that you create on your computer. To do this, you’ll need to transfer these images to your mobile device. Next, open Instagram and tap the preview of the last photo you took, select the specific album where the photo is located, then the specific image. You can adjust the image and the description and share it in the same way as a real-time photo. You can also upload photos from your computer using a special app, such as Gramblr or BlueStacks.

For brief videos, you press and hold the video button on the Instagram app, you can choose a filter to apply to the video (or not), next you choose a cover frame (like a thumbnail), then you write a caption to explain what the video is about, add any relevant hashtags, select whether you also want to share the photo on Facebook, Twitter, Tumblr, or Flickr, then click share.

WHAT TO SHARE

There are so many different types of photos and short videos you can create and share on Instagram. Think about how you can showcase your products and services, how your products are made, behind the scenes photos, and how you help people. You can also share exclusive sneak peeks of your new projects, cover events that you attend, express your company culture, and share about charity events or activities that your business participates in.

As I mentioned above, not all photos need to be real time photos that you take on your smart phone. You can also create quote boxes and images with tips and suggestions to help your ideal clients and them upload them to your Instagram profile. You can share photos that answer frequently asked questions about your business.

You can also use your brief videos to teach or to help people by sharing quick tips that are relevant to your business. You can use them to inspire, and motivate your ideal clients to take action.

TAKE ACTION TODAY

1. Get clear on whether or not Instagram is a good investment of your time online.

2. Sign up and start out by listening and watching how people use Instagram. Follow lots of other coaches to see how they do it.

3. Make targeted connections by following your ideal clients and JV partners.

4. Create a clear plan for what types of photos and videos you want to share, and then get started!

 
Holly Worton helps coaches, holistic practitioners, and women in heart-centered businesses go from confusion to confidence with social media, so they can use it to build relationships online and get more clients. As a heart-centered business owner, you do amazing work, and Holly wants to help you help more people. The way to do that is through Connection, and social media is one of the best ways to connect with others and build your tribe. Sign up for her free 90-minute social media training at SociallyHolistic to start building connections online. Connect with her on Facebook, Twitter, Pinterest, Google+, or Instagram.

5 ways to keep blogging when you feel like you’re totally unqualified to give anyone advice

5 ways to keep blogging when you feel like you’re totally unqualified to give anyone advice

guest-heather-day
 
How many half-written blog posts do you have filed away? 5? 50? Somewhere in between?

Personally, I’ve lost count, each one of them axed to the tune of, “Scratch that. Who am I to write that anyway?

Endless edits. More endless brainstorms to find topics where you’re an “expert”. Scratching your head to figure out what you actually are an expert in, in the first place.

As bloggers we all know those days. Or weeks. Writer’s block, we call them. Self-judgement, perhaps. But we know we have to get through them, else we find ourselves in an unplanned extended hiatus from our blogs while we write draft after draft, or scour other people’s blogs for “inspiration”.

But I think Rumi said it best:

Your defects are the ways that glory gets manifested. Whoever sees clearly what is diseased in himself begins to gallop on the way. There is nothing worse than thinking you are well enough.

When we confront the truth- that our greatest inspiration, our deepest capacity to be a coach and a guide, comes from our own wounds and defects- we can claim this power to write even more provocative blogs that our readers and clients can connect with on a deeply personal level.

So instead of burying your head in your keyboard and “possible blog post” sticky notes, try these steps.

 

Ideas for blog inspiration

1. Look back at your life and choose five pivotal experiences you feel have really made you into who you are. These can be cataclysmic or subtle- but likely if they were significant for you, they’ll resonate with your readers. What’s more, sharing these experiences will give your readers an insight into why you are qualified to be their guide: you’ve gone through the same things that they’re struggling with. Which brings me to…

2. Listen to what your readers are struggling with. Is there a common thread in what they email/comment about? The issues that people bring to you are the areas that they believe you’re an expert. Sometimes it takes looking in this external mirror to see reflected back your areas of expertise and grace.

3. Write about something completely different. It’s ok to stray a bit every once in a while- whether it’s sharing the top 5 lessons you learned when you were stranded at the airport for 24 hours, or an interview with someone you just find plain inspirational, sometimes to get yourself out of the “I don’t have any sage advice to give!” rut you need to break free from “how you do things”.

4. Read up on Carl Jung’s concept of The Wounded Healer. He creates an archetype around the story of Chiron, a renowned healer in Ancient Greece who became a gifted healer after he was critically wounded and, as a result, suffered from constant pain. We offer ourselves as guides to our clients not from a place of superiority or total healing, but a humble place of understanding their suffering. Then we can walk with them on their journey- rather than presuming to pull them forward. How would you write for your readers if you were walking beside them? Take a risk and write from a vulnerable place.

5. Whatever you do, DON’T go pouring over other people’s blogs. I promise you, it doesn’t help. At all. We do this under the guise of “inspiration”, but really its comparison in disguise. Avoid. Avoid. Avoid.

In fact, if you start feeling like you’re in a blogging rut? Stop reading other people’s blogs. This will help you get back into your own voice and your own experience. Step away from the computer and go live, love, learn. THIS is what your readers want to hear about.
 

And remember- your readers and clients aren’t looking for a superhero. They’re looking for a human being who understands their experiences and is able to offer them guidance. Let your blogs- and your coaching- be a reflection of how much you’ve grown along the way- nobody expects you to have it all together. We all love an underdog, remember?

 

Heather Day is a Transformational Coach, yoga teacher, and a guide for those who seek to live a Heart Centered Life. She helps people who have fallen out of balance to return to center with intuitive and practical tools for body, soul, and lifestyle. You’ll find her eating papaya, teaching yoga and coaching from her home in Costa Rica. Get her free meditation series to overcome fear and find your own Heart Center, and connect with her on Twitter and Facebook