7 WAYS TO FORM GENUINE CONNECTIONS ON TWITTER

7 WAYS TO FORM GENUINE CONNECTIONS ON TWITTER

 

This isn’t just about “how to use Twitter.” This piece is about how to form genuine connections on Twitter (the kind that result in friends, and yes, maybe sales).

Many people struggle to form genuine connections on Twitter, partly because the social network allows only brief communication. It takes time to train our minds to communicate clearly in 140 characters or less. But Twitter can be a fantastic place to meet people, build relationships, and network online.

If you’re looking to optimize your use of Twitter and start forming genuine connections, it’s important to have a few things in place first.

YOUR FOUNDATION STEPS

  • Know who your ideal connections are. Your ideal connections on Twitter (and other social networks) are your ideal clients and your ideal JV parters. These are the people you want to be looking out for online, and you need to have a clear idea of who these people are so you can easily recognize them on social media.
  • Know your keywords. Get clear on the best search terms that people will use to look for someone like you online, so you can use these keywords and phrases in your social media bios. You’ve really got to hone it down to the top keywords for Twitter, but it’s important to clearly express who you are in your bio.
  • Know what you want from Twitter. Set clear objectives for your Twitter use so you know exactly what you want. Do you want to create brand awareness? Build your network? Get signups to your list? If you don’t know what you want, then you won’t be able to work toward it.

Great! Now that you’ve got your foundation in place, it’s time to start forming genuine connections on Twitter. It’s really easy once you know who you want to connect with and what you want to get out of using Twitter for business.

7 WAYS TO FORM GENUINE CONNECTIONS

  1. Create lists. Make your Twitter use easier by creating lists of the people you most want to keep track of. Your lists can be public or private, and it makes it easier to break down the people you’re following into smaller groups.
  2. Help others first. We often ask for help on Twitter, whether it’s retweeting our tweets or spreading the word about our new launch. Start out by helping others first: retweet interesting tweets from the people you want to get to know better. Send them a shoutout using the #FF (Follow Friday) hashtag to recommend that others check them out and follow them.
  3. Give thanks. Whenever people lend a hand by retweeting your own things or sharing about something that you’ve done, be sure to thank them via a quick tweet. And then be on the watch for ways you can return the favor and help them out, too. (Hint: create a Twitter list for this to make it easy.)
  4. Engage. Use your lists to hone in on the people you want to get to know, and strike up a conversation with them. Comment on one of their tweets, ask them a question, or send them a message.
  5. Reply. Be sure to tweet back to people who strike up a conversation with you. Feel free to ignore auto DMs (direct messages), as they’ve been automatically generated, but when someone takes the time to tweet to you, it’s important to reply.
  6. Check in daily. If you’re looking to form genuine connections on Twitter and really get to know people, you’ll need to check in every day. It’s hard to keep a conversation going if you only respond to people once or twice a week.
  7. Get personal. Don’t make it all about business; mention bits from your personal life, too. People used to make fun of Twitter being about what you had for breakfast, but do feel free to tweet things that you’re really passionate about in your personal life. It adds a human side to your tweets and makes it more personal.

 

ONE LAST BIT OF ADVICE

Follow them elsewhere. Search on other social networks for the people you really want to get to know better and follow them there. Connecting on multiple platforms can help to build a relationship…especially if you’re a really visual person and you can follow them on Instagram or Pinterest. Connecting with people on multiple social networks can add new layers to the relationship and make it easier to get to know people.
 

TAKE ACTION TODAY

  • Get clear on your foundation steps: who your ideal connections are, what your top keywords are, and what your main objectives are for using Twitter.
  • Next, start implementing the seven steps I detailed above. Try focusing on a new thing each day for seven days, and then evaluate your results after the seven days are up. See what works best for you, and plan to do more of that.

 
Holly Worton helps coaches and women in heart-centered businesses go from confusion to confidence with social media, so they can use it to build relationships online and get more clients. As a heart-centered business owner, you do amazing work, and Holly wants to help you help more people. The way to do that is through Connection, and social media is one of the best ways to connect with others and build your tribe. Sign up for her free 90-minute social media training at SociallyHolistic to start building connections online. Connect with her on Facebook, Twitter, Pinterest, Google+, YouTube, or Instagram.

How To Use Twitter Lists To Grow Your Business

How To Use Twitter Lists To Grow Your Business

 

You’ve probably heard people rave about Twitter and how it’s helped them connect and grow their business online. If you’ve poked around and started tweeting, but aren’t seeing results, you may be missing out on one of the best ways to use it strategically: Twitter Lists.

Just looking at your home feed can seem like an overwhelming vortex of noise. You never see the tweets from people you want to see, and you have no idea how retweeting, favoriting, or responding to all these random tweets (from people you probably don’t know) will turn into actual results for your business.

I’ve been there. Then I discovered Twitter Lists.

Lists allow you to create custom feeds of tweets from the people you want to see and interact with. Since I started using them, I spend less time on Twitter, gain more followers, and get more relevant traffic to my website.

So first I want to show you how to setup lists (if you don’t know already) and then I will share with you the 3 types of lists that will help grow your business.

 

How to Setup Twitter Lists

Twitter-Lists1
 

List of Past Clients

There is nothing better when it comes to growing your referral business than staying in touch with past clients. If your clients are on Twitter, using a list to do so makes it easy and saves you time having to dig around, trying to find and remember each of your clients Twitter handles.

Not only can you create a list of past 1-on-1 clients, but you can create one for any group program or course you’ve offered. This also helps your clients connect with other people working through the material and allows them to support each other throughout the program.

Action step: Make a list for past clients so you can easily check in with each of them on a regular basis. Set a reminder on your calendar to visit your client list each week so you make it a habit.
 

List of Your Audience or Blog Readers

If you’ve heard of the 7-Touch rule, you know that on average, someone needs to be exposed to you or your work 7 times before they purchase from you. Your blog and newsletter is a great way to do this, but adding Twitter to the mix, helps it happen faster.

Hanging out and connecting with your community, where they hang out online, is a great way for them to know, like & trust you quicker.

Action Step: Create a list for your community. You can add people to it as they subscribe to your newsletter or you can announce on your blog, fan page or in a Facebook group (if you have one) that you’ve created a list and would love them to subscribe to it.

Bonus: If you make this list public, you allow your audience to see and connect with other members of your community. If someone resonates with you, they will likely love to connect with others in your community as well. Being a facilitator of these connections increases your expert status in your industry.
 

Using Other People’s Lists to Find Your People

There is nothing worse than wasting time trying to grow your Twitter followers by just following a bunch of random people in the hopes that they follow you back.

In order to reap the benefits of Twitter, being strategic of who you follow and spend time connecting with is essential.

If you’ve done any work on discovering your target market, you likely have an idea of who else in your industry they look up to. Looking at other people’s Twitter lists is a great way to find people with the same interests as you that you should connect with and follow.

You can find these lists by going to someone else’s profile, clicking More > Lists and then you’ll have two options:
 

Twitter-Lists2-2
 

Action Step: Look at the lists of people doing similar things as you (otherwise known as your “competition”). You’ll be able to see which lists they have been added to and who created that list. The members of these lists and even the creator, is likely a relevant lead you should follow.
 

TAKE ACTION

Head on over to Twitter and start creating new lists. It will take some time to build them up, but will save you more time in the long-run as you learn to use them effectively.
 

Leah Kalamakis wants to live in a world where website shame doesn’t exist and anyone can find freedom in freelancing. As a web designer and freedom-seeker, she helps entrepreneurs have beautiful online homes and freelancers find freedom from soul-sucking corporate jobs.

When she’s not hanging out online, you can find her eating popcorn, riding her scooter along the French coast, or drinking wine in the sunshine.

Download her free Website Planning Toolkit or say hello on Twitter!

Want a loyal, engaged social media audience? Do more of this.

Want a loyal, engaged social media audience? Do more of this.

 
Ever hop on Facebook because you are dying to know what you should buy today? Or scroll through your Instagram feed looking for specials? I doubt it. You log into Facebook to check out what your friends and family are up to. You open up Instagram to see little windows into other people’s days.
 
friendsbuyfriends_KS
 
All social media is fundamentally about relationships and people connecting to PEOPLE–not brands or businesses. (And when it comes time to promote your own biz, don’t lose sight of that and do it the right way.)

The more connected your social media audience feels to you, the more “engaged” they will be and the more they will like and trust you. (Which is super important for your bottom line because, as Sales Expert Kendrick Shope says, “All things being equal, friends buy from friends. All things being unequal, friends buy from friends.” Tweet that!)

The good news is as a coach, you *are* your business and unlike the big brands, it’s very easy for you to put a human face on your business.

Here are 5 great ways to bring more YOU into your social media:
 

#1: GET ON VIDEO

I know this is easy for some and harder for others (personally I am way more comfortable behind the camera than in front of it) BUT there really is no substitute for giving your audience the chance to really SEE and HEAR you, with their own eyes. It creates a much stronger sense of knowing someone than words (and even pictures) can. So while I’m still working on this one myself, everytime I do get up the courage to get in front of the camera, my audience *really* responds.

This doesn’t have to be a huge video shoot! (In fact for social media, you want a spontaneous and unscripted feel because it’s more real that way.) 15 sec instagram videos shot on the fly with your smartphone or short video messages uploaded to your Facebook Page will do the trick.
 

#2: SHARE BEHIND-THE-SCENES OF YOUR BIZ

We all love to see behind-the-scenes, it gives us the feeling of being special and included. So give your audience a backstage pass to your business: share what you are working on, a win one of your clients just had (anonymously/with their permission, of course), what’s going well, what’s going not-so-well, the great idea you just had or ask for help choosing your next blog post topic.

These posts could be text, photos, videos or a combination–whatever feels most natural for what you want to share. Don’t over think it, just start taking note of things or situations in your work day you might want to share with your audience and DO it.
 

#3: TELL PERSONAL STORIES

Maybe it sounds silly but knowing a business owner plays ultimate frisbee (me too!) or binged on House of Cards (me too!) instantly creates a connection. And it doesn’t necessarily have to be discovering things that we have in common either: just getting a more complete picture of their life and personality helps me to like and trust them more.

So open up and let your audience get to know you–the person–a little better. Share your vacation plans (I’ve gotten lots of great travel recommendations this way!), a funny story about your kid, what you do in your spare time, your favourite places to hang out–anything! It may seem like trivial details but it all adds up to helping your audience really KNOW you (so they can like and trust you!).
 

#4: TAKE PICS OF YOUR OFFLINE LIFE

This is really a specific instance of #3: Tell Personal Stories, but in this case, pictures really are worth a thousand words (and often take much less time to share!). An image gives your audience a direct window into your life and that’s a powerful way to create real connection.

Instagram is AWESOME for this (and #5: Snap More Selfies) because it’s made to share photos (so it’s super quick), you can easily enhance your picture with filters and share selected images to your other social networks no problem.
 

#5: SNAP (MORE) SELFIES

This (and #4: Take Pics of Your Offline Life) often leads my social-media-phobic husband to ask, “Why are you taking a picture of this?!” or “What are you doing? Everyone is looking at you!” as I try to get the perfect angle but it’s worth it. Because it brings me closer to my audience.

I struggled in the past with shooting selfies because they felt so narcissistic. But the truth is I love looking at other people’s selfies! And I don’t think they are full of themselves for posting them. So I decided I would give it a shot–and honestly, they routinely get above-average interaction from my audience. So give them a chance 🙂 (And the filters in Instagram are incredible for making even the simplest selfies look great!) Let your audience really SEE you. You won’t regret it.
 

TAKE ACTION CHALLENGE

Share a little more of you (or in a new way!) on one of your social media channels today. Post that selfie, film a quick video message or share a personal story or picture from your offline life. (And watch your audience latch on!).

Let us know you’ve taken the challenge on The Coaching Blueprint Facebook Page so I can give you a high five! And I’m also there if you have any questions about how to make this work for you–don’t be shy.

NOTE: While I am encouraging you to share to build rapport with your audience, everyone has their own personal definition of what’s off limits for them in the public eye. Listen to your gut and when it doubt ask yourself if you’d be okay seeing this on the front page of the newspaper–if the answer is no, you probably shouldn’t be sharing it.
 

Jackie Johnstone is a social media consultant for passionate entrepreneurs with an important message to share. She’s on a mission to help you banish tech headaches, reach more people, make real connections and change more lives.

Get your social media brimming with brilliant posts your audience will love! Grab Jackie’s free training here and get everything you need to start using the 4 Pillars of Great Social Media Content in your business.

You can find Jackie all over the social web but she’d love to connect with you on Facebook, Twitter, or Instagram!

7 WAYS TO FORM GENUINE CONNECTIONS ON TWITTER

Top tools for scheduling social media so you can save time online

 

One guideline that I teach in my free webinars and in my online social media course is that you shouldn’t spend more than 5-10% of your working day or week on social media. Whenever I say this on a webinar, I get a lot of surprise from the participants. Most people spend much more than that online.
 

HOW TO REDUCE THE TIME YOU SPEND ONLINE

One of the top complaints I hear from people is that social media is a big time suck, like a black hole that they disappear into for hours on end. It’s my goal to help coaches and solopreneurs create a clear social media plan so they can avoid that black hole.

One way to reduce the time you spend on social media is to schedule your posts to go out in advance. You can either program the time in your calendar to get this done once a week (or once a month) in bulk, or you can hire a VA to do it for you. Either way, it’s a huge time saver to plan your posts in advance.

Now, before I go on, it’s important to point out one thing: there are two sides to social media marketing: posting a mix of content (which you can schedule) and actively engaging and conversing with other people online (which you can’t schedule). You also can’t outsource the engagement…it’s just not authentic to have someone pretending to be you and replying to tweets and Facebook comments.
 

TOP TOOLS FOR SCHEDULING SOCIAL MEDIA

The top three tools I recommend over and over for scheduling posts on social media are: Hootsuite, Buffer, and IFTTT. These are fantastic tools available for your computer, and also as mobile apps for both Apple and Android. I’m also recommending a brand new piece of scheduling software, Edgar, that’s really fascinating. It’s going to be a huge game changer for social media.

If you find new tools and apps overwhelming, try picking the one that sounds most interesting or useful to you, and give it a try. You can always add the others at a later date. As with all tools, I recommend that you start with the free version, and only upgrade once you’re convinced that you love the tool and could benefit from features only offered on the paid version.
 

HOOTSUITE

Hootsuite helps you manage a number of social networks: Twitter, Facebook, Google+, LinkedIn, Instagram, and Pinterest. You create streams of information to help you manage each profile more easily.

For example, for Twitter, you could set up the following streams: home feed, @ mentions, direct messages, scheduled tweets, and sent tweets. This helps you easily manage all the information that’s available on each social network.

One very useful feature of the paid version of Hootsuite is that you can bulk upload posts. For example, you can create a spreadsheet with tweets to go out on a regular basis throughout the month.
 

BUFFER

Buffer also helps you manage several different social sites: Twitter, Facebook profiles, pages, and groups, LinkedIn profiles, pages, and groups, and Google+ pages. The way it works is that you set up a fixed schedule of posts to go out, and then you upload content to Buffer, which updates all of your social networks with the same posts.

I only use Buffer for Twitter, because I don’t like sharing the same content and posts across every single social network at the same time. The way I use Buffer is to schedule out tweets of other people’s content…namely blog posts. I use the Feedly RSS feed reader to read other people’s blogs, and when I come across something that’s interesting and useful, I’ll tweet it out. The thing is, it can be overwhelming to tweet 10-15 things at once, so I use Buffer to spread the blog recommendations out over a period of hours.

You can also use it to schedule retweets, so you’re not bombarding your followers with a massive number of retweets all at once.
 

IFTTT

IFTTT stands for If This Then That. It helps you create simple recipes that trigger certain actions. The options are truly unlimited, and there is a massive list of examples on the IFTTT website. Recipes can be turned on and off by a simple click, and most recipes are triggered every 15 minutes.

Here’s are some ideas of how you could set up a recipe on IFTTT:

If [you take a new photo on Instagram], then [it’s automatically saved to your Dropbox].

If [you tweet something], then [save it to a Google spreadsheet]. Yes, you can automatically add all your tweets to a spreadsheet!

If [you mark a YouTube video as a favorite], then [share it on Facebook].

IFTTT also integrates with non-social media things. For example, you can create a recipe to turn on the air conditioning in your house automatically if the temperature rises above a certain point (this particular recipe connects with Aros, a “smart” A/C).
 

EDGAR

One last tool: Edgar. This is a new one, created by Laura Roeder, founder of LKR Social Media. It’s a bit like Buffer in that you set up a schedule for posting, with the huge difference that Edgar keeps a file of all the posts you upload to the system and recycles the posts to go out on a regular basis.

This means that you can upload links to all of your blog posts, YouTube videos, podcast episodes, and other content to be recycled on a regular basis. It makes it easier to breathe new life into old content, getting it in front of new eyes.
 

TAKE ACTION TODAY

Did any of these three tools sound useful to you? Choose one and give it a try. They’re all very different, and they can all save you a lot of time online.

Good luck with these tools! I hope that they help you plan ahead with your social media and reduce the time you spend online.
 

Holly Worton helps coaches and women in heart-centered businesses go from confusion to confidence with social media, so they can use it to build relationships online and get more clients. As a heart-centered business owner, you do amazing work, and Holly wants to help you help more people. The way to do that is through Connection, and social media is one of the best ways to connect with others and build your tribe. Sign up for her free 90-minute social media training at SociallyHolistic to start building connections online. Connect with her on Facebook, Twitter, Pinterest, Google+, YouTube, or Instagram.

Want a loyal, engaged social media audience? Do more of this.

How to measure the success of your Facebook Page

How do you actually measure the success of your Facebook Page (hint: it’s not about the number of people reached with any one post!)

Do you use your Facebook Insights? Or do you just look at that ‘people reached’ number on the bottom of each post on your Page and consider quitting Facebook altogether?

One of the best things about a Facebook Business Page, as opposed to just a personal Facebook Profile, is the wealth of data Facebook gives you about your audience and your Page’s performance.

These Insights can give you important information about WHO your people are, WHEN they are online, WHAT kind of content they like the most and HOW successful your Facebook efforts are as a whole.

Insights_intro
As soon as you have 35 Likes on your Facebook Page you can access the wealth of information in your Insights

WHO are your Fans?

Take a look at your Facebook audience’s gender and age breakdowns (including how it compares to all of Facebook) in the ‘People’ tab of your Insights. You can also see where your audience is from, including the most popular cities, which could be helpful for planning live events.

Insights_WHO

My fans are overwhelmingly women with the biggest chunk in the 35-44 age range (although the 25-34s aren’t far behind.) This is perfect since this lines up very nicely with my ideal clients.

Ask yourself: Does this match up with who your ideal clients are? Are you surprised by any of these demographics? If you’ve been trading likes or padding your page with lots of friends and family who aren’t ideal clients, you may see that reflected here. (I know it’s tempting to want to increase Likes quickly but it’s much more valuable in the long term if you stay focused on attracting your ideal clients.)

WHEN are they online?

The ‘Posts’ tab has all kinds of goodies, but the first thing you’ll see is ‘When Your Fans are Online’. This is SUPER valuable for deciding when to schedule your posts and share important status updates.

Insights_WHEN

As you can see, my fans are online most between 3 pm and 3 am in my local time, which is makes sense because I live in France but the majority of my audience and clients are in North America. While for me the days of the week are fairly even, this data tells me I shouldn’t neglect Friday and Saturday since those are the days when the highest number of my fans are online.

Ask yourself: Do you usually post when the biggest chunk of your audience will be online to see it? Are there times of the day when you rarely post but might consider trying? (For me, that’s midnight to 3am, for example.) Does your audience use Facebook a lot on the weekends? How about the day you usually publish your blog post?

WHAT content do your Fans like best?

Also in the ‘Posts’ tab you can look at ‘Post Types’ to see which type of content gets the most interaction from your audience. (Note: Photos and Videos are almost always going to get more ‘post clicks’ because they are more interactive, eg. clicking to pop the photo up in the FB lightbox viewer.)

Insights_WHAT

On my Page I don’t post a lot of videos, but they have best Reach by far so I should keep that in mind going forward. Also, even though Photo posts have less Reach than Video posts, Photos have more Likes/Comments/Shares and almost as many clicks so they are the most engaging type of post for my audience.

Ask yourself: Are you surprised by the type of content that gets the most interaction from your audience? Do you consciously share more of what your audience likes best? When you are promoting your own stuff, do you create the content with your audience’s preferences in mind? (For example, if photos do best, do you share your blog posts as images as opposed to links?)

HOW successful are you at engaging them?

The way people complain about their Reach on Facebook, you think that was the only metric that mattered for Facebook success. But honestly, it’s only a very small piece of the puzzle and should NOT be your most important goal.

Because what does it matter how many people you reach if they aren’t interacting with your content? How does having your posts shown to your entire fan base help if only 2 click through to your website? What value is there to your business to have an audience of non-ideal clients who don’t engage (and will probably never buy from you) seeing your posts in their newsfeeds?

The Facebook algorithm is not something to be afraid of: it is there to give your audience the best experience possible and you have to earn your way into their newsfeeds. Sure, you need to be able to reach your audience for them to interact with your stuff but consistent, quality content delivered to a Page audience of ideal clients does work (check out the link to the free training in my bio below for a system that will help you create a month’s worth of great content in just a few hours).

So what metrics do matter? Engagement. Likes, comments, shares and post clicks tell you how well your content is resonating with your audience. (Of course, when Facebook sees a post getting a lot of engagement, the algorithm will boost that post’s reach organically as well, so looking at your Post Reach across an entire week will give you an idea how well your content is doing as a whole.)

Insights_overview

The ‘Overview’ tab of your Insights has a great focus on Engagement that will let you see how your previous week’s posts are doing for interaction.

When you scroll down to the ‘All Posts’ section in the ‘Posts’ tab of your Insight you can see the interactions for each piece of content you’ve published in the last 3 months.

Insights_HOW_1

In my recent posts I can see there is one that went a bit ‘viral’ and got a TON of reach and clicks through shares.

Highlighted in purple on the screenshot above, you can see 3 important types of engagement information that you have access to here:

  1. The number of post clicks and likes/comments/shares on each post,
  2. The negative feedback any of the posts have received (hides, unlikes, etc.) — this is important to see what kinds of posts your audience really dislike, and
  3. The engagement rate of a post — this is a new-ish metric and I LOVE it because it shows you the percentage of people you REACHED who interacted in some way. This will truly show you how successful a post is independent of how many people it was shown to.

Insights_HOW_2

When you look at the engagement rate of posts, it’s not always the ones with the biggest reach that have the most interaction.

Ask yourself: What are your goals on Facebook? Are you creating an audience that interacts with your content or are you fixated on reaching the biggest number of people possible? What has gotten the most engagement in the past? What has gotten the most complaints (negative feedback) in the past?

Take Action Now

Take a look at the WHO, WHEN, WHAT and HOW in your Facebook Insights and notice if there is anything surprising there. Consider setting some goals for your Page (other than Reach!) and schedule some time each week to take a peek and do a more in-depth look once a month (you can download the data to .csv if you like tracking metrics in excel as much as I do!).

If you want some help setting goals or interpreting your Insights, feel free to come on over to The Coaching Blueprint Facebook Page in the next two weeks and ask any questions you have! I’ll do my very best to answer them.
Jackie Johnstone is a social media consultant for passionate entrepreneurs with an important message to share. She’s on a mission to help you banish tech headaches, reach more people, make real connections and change more lives.

Get your social media brimming with brilliant posts your audience will love! Grab Jackie’s free training here and get everything you need to start using the 4 Pillars of Great Social Media Content in your business.

You can find Jackie all over the social web but she’d love to connect with you on Facebook, Twitter, or Instagram!

 

Want a loyal, engaged social media audience? Do more of this.

How to promote your business on Facebook (without feeling yucky)

 

I asked a group of coaches the number one thing they struggled with on Facebook–can you guess the most common answer? Promoting themselves and their services.

Because it feels ‘icky’ or you’ve seen people do it badly and it turned you off. Or you just have no idea how to do it gracefully.

But here’s the thing: we are in business. We have to make the ask every once and awhile. People need to know how they can work with us. And, I’m sure you’ve heard this one before–but it bears repeating–if your services help people (and I know they do!!), then you are actually doing your people a disservice by not proactively offering them up.

There are absolutely ways to promote yourself without without feeling icky and like you are an annoying “if you buy in the next 5 minutes…” infomercial.
 

#1: NO MORE THAN 20-25% OF YOUR CONTENT SHOULD BE PROMOTIONAL

We talked about this in my Facebook Page checklist post last month (and you can grab the full 4 pillars training in my bio below) but a well-rounded Facebook presence includes content from all 4 pillars: Attraction, Education, Engagement and Advertising. People are not on social media to be sold to and the first 3 pillars are what Gary Vaynerchuk classifies as ‘Jabs’ in his brilliant social media handbook Jab Jab Jab Right Hook:

“Without a proper combination of jabs to guide you customer–I mean, your opponent–right where you want him, your right hook could be perfect and your opponent could still dodge it as easily as a piece of dandelion fluff. Precede that perfectly executed right hook with a combination of targeted, strategic jabs, however and you will rarely miss.”

Provide inspiration & entertainment, curate the best resources from across your industry and really TALK to your audience and you’ll be building a loyal audience who is ready for your ‘Right Hooks’ (promotional posts).
 

#2: MAKE YOUR ADVERTISING CONTENT INTERESTING

Seriously. I know I’ve called it ‘Advertising’ content but it shouldn’t feel like an Ad, even though it does need to make a clear ask.

I believe it’s important to put as much (or better yet MORE) thought into your Advertising content as you would for any of the other pillars. Make it interesting, useful, entertaining, of the highest quality and with a clear call to action. You are asking for something but it shouldn’t feel annoying or like it’s interrupting your fans Facebook experience.

And guess what? This usually means great ‘Advertising’ posts have an element of one (or more!) of the other 3 non-promotional pillars. Here are 4 fantastic examples of this:

Attraction + Advertising

danielle laporte

Danielle LaPorte.
 
Not only is this a great way to ask for newsletter sign-ups, these Truthbombs work double duty for Danielle LaPorte because they get shared so much they are also great Attraction content.
 

 
Engagement + Advertising

smart passive income pat flynn

Smart Passive Income with Pat Flynn
 
This is an absolutely brilliant piece of Advertising content from Pat Flynn asking his fans to vote for his podcast. And he did this for two weeks–every single day voting was open. Not at all annoying + very cute peeps into his day-to-day life. (I’m willing to bet this tactic netted him A LOT of votes–certainly more than just “another reminder to vote for the SPI podcast”.)
 

Do any of these examples make you feel icky or like you are being “sold” to? I’m going to go out a limb (not really) and say NOPE! Not even a little bit.

(PS: I know we were specially talking about Facebook here, but these concepts apply to ANY social network.)

TAKE ACTION

Choose one thing you’d like to promote or advertise this week. Think about it through the lens of either Attraction, Education or Engagement content and draft a post to share on your Facebook Page.

 

Jackie Johnstone is a social media consultant for passionate entrepreneurs with an important message to share. She’s on a mission to help you banish tech headaches, reach more people, make real connections and change more lives.

Get your social media brimming with brilliant posts your audience will love! Grab Jackie’s free training here and get everything you need to start using the 4 Pillars of Great Social Media Content in your business.

You can find Jackie all over the social web but she’d love to connect with you on Facebook, Twitter, or Instagram!