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Pinterest Marketing for Life Coaches

Pinterest Marketing for Life Coaches

In this snippet from our longer Coaching Blueprint interview, Sarah Morgan of XoSarahMorgan.com shares with me her insights into Pinterest marketing for life coaches. Our full interview (included with the Coaching Blueprint program) is packed with actionable insights on how to grow your business using Pinterest.

 

 

Interested in hearing the rest? Get access to the full interview and more when you purchase the full Coaching Blueprint Program

4 Ways to Make Your Images Pinterest Friendly

4 Ways to Make Your Images Pinterest Friendly

 

“Do I really, actually need pretty, Pinterest-y images on my blog?”
“But I’m writing about marketing! And apps! Pinterest doesn’t care about those.”
“I’m not on Pinterest so I’m just going to ignore it. That works, right?”

If I had a nickel for every time one of my clients said something along these lines … well, I’d have a lot of nickels.

I mean, I get it. We’re all up to our necks in client work, blog posts, and innumerable social media platforms. Optimizing our images for Pinterest can feel like just another bullet point on a never-ending to-do list.

As of January 2015, Pinterest had 70 million users, 80% of them women. If you’re a coach, I’m guessing that most of your clients are women.

Which means they’re on Pinterest.

Which means your posts should be, too.

The surprising thing is – you don’t even need to be on Pinterest for your posts to be popular there. All you need is blog readers who use Pinterest and want to pin your content.

Have I convinced you? Wonderful!

Here are four easy ways to make your images Pinterest friendly.

1. Use gorgeous images
Well, of course, right? Luckily for us, the internet is teeming with cheap or free photo resources. Get free access to five million stock images here, check out Flickr’s Creative Commons images here, or take a peek at the Creative Commons library on 500px.com.

If you use Creative Commons images, remember to link to the photographer and give them proper credit. A potential caveat with Creative Commons images is that photographers can change the license at any time – a photo that was Creative Commons on Monday could be fully licensed on Tuesday. And be aware that Creative Commons images might contain trademarks (that Coke bottle or the Nike running shoes) which the companies haven’t signed off on.

2. Crop your images so they’re tall and long
The layout of Pinterest favors tall, long images; they stand out on Pinterest boards and attract more ‘likes’ and re-pins. You can either start with a vertically-oriented image or crop a horizontal image into a taller, thinner version of itself.

3. Add the title of your blog post to the image
Images of recipes and outfits don’t require much explanation, but an image of a sunset could be used for a blog post about travel, grief, or letting go of expectations. Add text to your images so pinners can tell at a glance what your post is about. And if you’re not a Photoshop aficionado, don’t worry! Picmonkey and Canva are both free and incredibly user friendly. I personally swear by Aviary.

4. Add title text to the html your images
This is not nearly as intimidating or techy as it sounds. Promise! When we pin something with title text, that little white box below the image auto-fills with a description. If you don’t create title text, your reader might just see “medium-cupcake3.jpg” when they try to pin your images – which doesn’t make for a particularly compelling pin. How you add title text depends on the blogging platform you’re using, but when you upload an image to your blog post, just look for ‘title text’ or ‘image title attribute.’ When you find it, just type a short description that will appeal to pinners and you’re all set!

If you follow these tips, your posts will be getting pinned in no time at all!

Linda Laegreid Johannessen is the founder and CEO of YAY Images, a stock image agency that’s the Spotify version of affordable, licensed images. For just $9.90 a month, you have access to 5 million (!!!) images that are perfect for blog posts, newsletters, and social media. She’d love it if you took advantage of a free month of photos or followed along on Twitter.

4 Ways to Make Your Images Pinterest Friendly

5 Ways for Using Images with Social Media

 
By now, we all know that images help our readers connect with us, engage with our writing, and maintain interest sliiiiightly longer (which is so, so important as all our attention spans shrink to nearly-nothing).

But how, exactly, can you use images with social media?

I’m sure you’re embedding images directly into your Twitter stream (because it makes your tweets 94% more likely to get shared) but what else can you do?

Here are five ways for using images with social media that will lead to more comments, more followers, and (eventually) more clients and sales.

(For the sake of reference, here’s a great breakdown of the dimensions and sizing for images on every social media platform.)

1. Create images with clever, inspirational, re-tweetable quotes from your blog posts
Did you write something heart-shaking and wise? Of course you did! Don’t let that nugget of wisdom languish in the middle of an old blog post! Type out your wisdom atop a photo of a sunset/ocean/skyline, share it with your followers, and watch the ‘likes’ and retweets roll in.
 
2. Share before-and-afters
With the approval of your clients, share before-and-after photos. Did you declutter their closet? Stock their fridge with healthy meals? Help them lose 20 pounds? Boost their blog traffic by 200%? Tangible, recognizable results brings in new clients like nothing else. When readers see what you’ve done for other people, they’ll want some of that magic for themselves!
 
3. Share images of clients using your products
Did you just publish a book that your clients are reading on beaches and patios around the world? Did you create a plant-based menu that people are cooking up in their kitchens right now? Ask your followers to send photos of your work in action, then (with their permission, of course) share those images on social media. If you’re really clever, you’ll include a link to the sales page of said product!
 
4. Give your people a peek at your premium offerings + behind the scenes
Are you running a retreat for 15 very special clients? Make sure to document the goings-on and share them. Are you working on a new offering? Share a few screenshots of your process or a funny still from your new video series. It’ll create buzz and keep your audience interested.
 
5. Show that you walk the walk
So, so many of us know what we need to do to accomplish a given goal – we need to run every day, write our morning pages, pitch investors, meditate, journal – and we can even write helpful, tip-filled posts about how our readers and followers can accomplish their goals.

And then we fall off the wagon ourselves.

It’s important that your followers know (and see!) that you really, actually do the things you say everyone else should do. So show your people the space where you meditate, your feet atop the mountain you just climbed, or all the things crossed off your to-do list. We’re much more likely to know, like, and trust (and buy things from) people who are living their work.

Each of these suggestions takes less than five minutes and will lead to more shares and likes than a little ol’ text-based tweet or Facebook update. What are you waiting for?
 

Linda Laegreid Johannessen is the founder and CEO of YAY Images, a stock image agency that’s the Spotify version of affordable, licensed images. For just $9.90 a month, you have access to 5 million (!!!) images that are perfect for blog posts, newsletters, and social media. She’d love it if you took advantage of a free month of photos or followed along on Twitter.

Pretending not to promote…is not promotion

Pretending not to promote…is not promotion

Facebook groups are a powerful tool for promoting your life coaching business.

There’s just one problem: when it comes to private Facebook groups, someone out there is telling everyone how to do it wrong.

Nary a week goes by where I’m not added into a Facebook group that I have no interest in (and in roll the notifications for people and topics that I have no idea about). Or a perfectly good Facebook group with great connections…becomes cluttered up with one person’s e-course promotions.

This approach, while it may offer some initial response from others in the group hoping to be supportive, ends up leaving people with the exact impression that you don’t want: that you’re pushy, but you’re just being sneaky about it.

Pretending Not to Promote

Some people are uncomfortable with outright promotion. I totally understand that space–but the answer to being uncomfortable with promoting yourself is not pretending that you aren’t really promoting yourself. The answer to this discomfort is to become comfortable with marketing and promoting yourself in ways that feel authentic.

When you’re in a peer-to-peer group*, or if someone else is the group’s intended leader, these examples are no bueno. In general, they make poor marketing practices for private Facebook groups.

Adding people to groups when you don’t know them.

Sometimes, the “pretending not to promote” starts with how one gets into the private Facebook group, itself. Adding people into your group without their permission is, in essence, spam. Some have taken this to another level by messaging privately first to introduce themselves and then add someone into a group, thinking that this is more polite.

But really? What’s the most polite is this: not creating more notifications or messages for a busy person to deal with when they’re just doing a quick social media check. Just because the message is short and coming through via Facebook doesn’t mean that it’s any different than getting promo spam via email. To open up a social media account in the morning, only to find fifty notifications from people who were all dumped into a group overnight, just creates more crud to sort through on the internet.

Instead? If you want to populate your Facebook group, post to your own personal wall or business page: “Here’s my group, and here’s what it’s about, so message me if you want in or follow this link.” Boom. The people who are interested in that topic will be all over it.

Side note: people also do this with event invitations and Facebook message strings (“conversations”) that have a bunch of people included.

Sharing most (or all) of your blog posts.

It looks like this: within a private Facebook group, someone posts a blog post. It’s supportively well-received by the group. But then the person posts another one. And another one. And another one. Basically, they start treating a private Facebook group like their Facebook business page. It’s alienating.

It’s also pretending not to promote yourself (we all know that that’s what you’re doing; you’re just serving up blog posts instead of sales pages with BUY NOW buttons). If you’re sharing more than one or two blog posts in a month, or if you’re the only one sharing your blog posts, then the group is getting a disproportionate balance. Groups are about sharing, not seeing a lot of content from just one person.

Note: this also applies to any image graphics that have a person’s website URL on them. Doing this once? Okay, you’re sharing. Doing it more than that? That’s promotion. Save this for your own public Facebook business page.

Becoming the group coach (without being asked).

It looks like this: within private Facebook groups where it’s not intended that one person is the leader or teacher, one participant in particular is always the “fixer,” creating an “I’m the group’s coach” dynamic that isn’t called-for when everyone wants to connect as peers. The “Group Coach” is always offering advice and suggestions, including going so far as telling people that she’d be “happy to set up a session with them” or messaging people privately to offer herself for hire.

There are, yes, courses or set-ups where someone is the intended leader of a group–and that’s who should be doing the coaching. There’s a big difference between comments that relate to someone else’s experience, and comments that are trying to impress and drum up business.

This dynamic likely emerges because some marketing consultant has told life coaches to “demonstrate expertise.” Remember, however, that in a peer-to-peer setting, you need to demonstrate expertise that is asked for. If someone posts, “I’m looking for suggestions…” then they’re crowd-sourcing from the group, so go ahead–show off your skillz.

Otherwise, however, they’re probably just relating an experience, and hoping you’ll relate, too.

“Looking for feedback”

Speaking of crowd-sourcing: pretending to be “looking for feedback” is perhaps the most common way that people pretend not to promote. It looks like this: within a Facebook group, someone is debuting their new e-course, coaching services, e-book, retreat, workshop, etc. But because they know that they’ve been asked to keep this a “promotion-free space,” they say things like, “I’m looking for feedback on my sales page! What do you think?” or “It took a TON of courage for me to do this, but here it is–I’m going to [start my business, run my course, write my book] and here’s the page for it. I’d love your opinion!”

This is one of two things: either a poor way to user-test a new sales page or outright manipulation.

The best way to user-test a new sales page is with people who might actually purchase those services, not randoms or people who aren’t your ideal client. Thus, if you’re showing your sales page to a private Facebook group “for feedback” without intending to promote it to them, you’re showing it to randoms or people who aren’t your ideal client–which doesn’t actually help you to get good feedback.

If you do believe that your private Facebook group is full of people who would be your ideal client? Then…you’re promoting yourself within a small private Facebook group.

See how that works? If you ask for feedback on your offerings while saying to yourself, “I’m not promoting, because they aren’t my ideal people,” then the exercise is fruitless and their feedback on your offerings is meaningless, so why ask for it?

If you ask for feedback on your offerings while saying to yourself, “These guys are my ideal people,” then you’re promoting to them. You’re just calling it “asking for feedback,” instead of “promotion.”

Which is, unfortunately, outright manipulation. Manipulation is NOT a good way to promote yourself.

Getting Cozy With Promotion

If you believe in what you are offering.
If you believe that it helps people and is value-driven.
If you believe that it’s affordably priced.
If you believe that it’s needed.
If you believe that it doesn’t create bigger landfills.
If you believe that it’s not manufactured on the backs of someone else’s suffering.
If you believe that it’s created with beautiful intention.

If you believe all of those things? Welcome to the land of getting cozy with promotion.

When you believe all of those things about what you offer, 100%, then there’s no need to push blog posts, pretend to be crowd-sourcing for opinions while really hoping to garner sign-ups, or coach everyone.

When you believe it, you radiate it.

When you believe it, other people see it in everything that you do in the communities that ARE appropriate for self-promotion: your Facebook business page, your website, in the by-line of every guest post or interview, on podcasts…there are so many outlets where self-promotion of your ideas that could help others are more than welcome. Stick to those, and develop a reputation for providing quality, not for pretending not to promote.

 
* In this piece, I’m always referring to peer-to-peer Facebook group environments, not courses with a designated leader or any Facebook group where the entire point is to join together around someone’s product or offering. For example, Danielle LaPorte has a private Facebook group for Desire Map licensees–the entire point of which is to connect over the Desire Map licensing offering. If she offers suggestions, or provides promotional graphics or blog posts related to her brand, she’s doing that within an environment where the consensus is that this is why people are gathering within this group. If someone who is not Danielle LaPorte starts doing any of the things above in that private group? They’re promoting themselves, while pretending not to promote. Please stop.

 


 

9 Ways to Use Social Media For A Launch

9 Ways to Use Social Media For A Launch

 
Do you have a new product or service that you’ll be launching soon? Social media can be a very important part of helping you get the sign-ups you want. The most important thing is to have a plan, and to organize everything well in advance of the actual launch. Here’s how to use social media for a launch.
 

FIRST OF ALL, THE GROUNDWORK

Start with the end in mind by creating a social media strategy that works toward a set of clear goals. Once you’ve set clear objectives as to the number of sign-ups you want for your program, or purchases of your product, you can work back from that. Keep this goal in mind as you’re preparing your social media launch plan.

You’ll need to plan in advance, and create your social media strategy at least four weeks in advance of your actual launch date. Why? Because you’ve got a lot to put together: all marketing materials, including images, sample tweets, and posts will need to be ready to go well before your launch date.
 

9 WAYS TO USE SOCIAL MEDIA IN YOUR LAUNCH

  1. Create a hashtag. Come up with something brief and unique, and make sure that no one else is using this hashtag already by checking online. Run a search on Twitter to see if it’s being used, and check on Hashtags.org as well. This will make it easier for people to see the discussion around your launch, and may help spread the word by giving you extended reach.
  2.  

  3. Start a teaser campaign. As soon as you know exactly what you’ll be creating, start spreading the word online. Tweet about how excited you are about this new thing you’re planning. Post on other social networks about it. Share behind the scenes progress updates. Get people excited for what’s to come.
  4.  

  5. Set up an email list. Create a special email list and a squeeze page on your website to encourage people to sign up to be the first to hear when your new product finally launches. Share this link on all of your social profiles, and ask friends to help spread the word. This is a great way to gauge interest, and to personally reach out to people once your new product goes live.
  6.  

  7. Plan your content. All of your blog posts, podcasts, videos, and whatever other content you create in advance of and during your launch should be related to the product or service that you’ll be launching. Brainstorm as many ideas for topics as you can, and make note of them so you can create an editorial calendar around your launch.
  8.  

  9. Leverage your community. Create an affiliate program, make arrangements with joint venture partners, or simply ask for help in spreading the word. Be sure to reach out to your community and other friends in business and ask for their assistance. Hopefully you’ve been generous in helping to promote other people’s products and services before now; if not, now is the time to start.
  10.  

  11. Run contests. You can organize contests to encourage your affiliates to promote your launch, and you can run contests for people to win something that’s related to your launch. People love free stuff, and contests can be a very effective way of spreading the word about your launch, especially when the prizes are relevant to your business or your product/service.
  12.  

  13. Promote offline efforts. Use social media to amplify your offline promotion of your launch: speaking at events and networking groups, interviews, and media coverage including print, TV, and radio should all be promoted on your social media profiles.
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  15. Invest in advertising. The right kind of advertising can be very effective for driving traffic to your sales page and ultimately in getting you more sales. If you’ll be running webinars or other events to promote your launch, be sure to invest in Facebook advertising (ads created in the Ad Manager or Power Editor, not boosted posts) to encourage signups.
  16.  

  17. Celebrate signups. Share feedback online once your product/service has launched: welcome new people when they sign up, create urgency by announcing the number of available spots left in your program, and share positive messages others post about your launch.

PREPARE IN ADVANCE

Once you’ve got your social media plan for your launch, you’ll need to create a number of shareable tweets (with your launch hashtag), email and blog copy for people to paste and use, and Facebook/Google+ posts. Put together any images to promote your launch, and package this all up so that you can share it with your affiliates or joint venture partners.

You’ll also need a number of great testimonials about you and the results you’ve helped clients get. If this is a brand new product/service, you won’t have testimonials specific to this offering (unless you get beta testers), but you can definitely use general testimonials from clients.

Once you’ve got your plan together and all of your tweets and posts ready, program them all to go out in advance of your launch. You’ll have so many other things to do with your launch that you don’t want to be stressed about your social media marketing. Plan to have a VA schedule all of these posts for you, so that once you’re in the midst of your launch, all you have to do is engage with people who have commented on and shared your launch news online.
 

AFTER YOUR LAUNCH

Make notes throughout your launch of what seems to be working and what isn’t, so you can sit down and evaluate your strategy post-launch. Get clear on what you need to do more of in future launches, and what you can let go of.
 

TAKE ACTION TODAY

If you have an upcoming launch, go through these steps today and make sure to allot time in your calendar to get each of these steps done before your launch date. Good luck!
 
Holly Worton helps coaches and women in heart-centered businesses go from confusion to confidence with social media, so they can use it to build relationships online and get more clients. As a heart-centered business owner, you do amazing work, and Holly wants to help you help more people. The way to do that is through Connection, and social media is one of the best ways to connect with others and build your tribe. Sign up for her free 90-minute social media training at SociallyHolistic to start building connections online. Connect with her on Facebook, Twitter, Pinterest, Google+, YouTube, or Instagram.

Is your social media working? (The gold mine of information that’s hiding in your Google Analytics)

Is your social media working? (The gold mine of information that’s hiding in your Google Analytics)

 
Social media can be a super-important piece in your online marketing puzzle but do you know if all those strategies and tactics are actually helping you achieve your goals? Are you seeing results for the time and energy you are putting in?

Because your real focus on social media should be building relationships (not making a sale directly from a tweet or Facebook post), it can be hard to quantify the direct impact of social media on your bottom line.

There is, however, one key — quantifiable — business-building metric you can easily measure using Google Analytics: Email opt-ins.

You know building your email list is one of the most important priorities in your business and you’ve created an irresistible opt-in offer. Awesome. But how what percentage of people who visit your site actually give you their email address? (That’s your conversion rate.) How many of those conversions are coming from social media? And which social media channels are responsible for the highest number of opt-ins?

Don’t know? No worries. Google Analytics makes answering these important question super easy, you just need to set up a Tracking Goal. (No need to start sweating, I’m going to walk you through it step-by-step!)
 

CREATE A GOAL TO TRACK YOUR OPT-INS

Step 1: Login to your Google Analytics and click on the Admin tab in your dashboard
analytics_dashboard1

Step 2: In the Admin tab, click on Goals
analytics_goals
 
Step 3: On the Goals screen, click the button to create a new Goal
analytics_newgoal
 
Step 4: In the Goal setup section, select Template > Acquisition and then click next
analytics_setup1
 
Step 5: In the Goal description section, name your goal, select Type > Destination and then click next
analytics_setup2
 
Step 6*: In the Goal details section, under Destination specify the page that shows when someone opt-ins to your list, verify you’ve set the Goal up correctly and then click Create Goal!
analytics_setup3

*Important notes on this step:

I like to select ‘Begins with’ instead of ‘Equals to’ because sometimes your URL will have stuff on the end of it (like /thanks/ vs /thanks) this ensures the goal captures all the traffic to that page.

This is where you put the URL of the page that shows when someone successfully opt-ins on your website without the “www.yoursitename.com” part (For example on my site the full URL of my Thank You page is “http://jackiejohnstone.com/thanks” BUT I enter only “/thanks” in the Goal Destination field here.)

This Destination can be either the final ‘Thank You’ page (as in the above example) OR the “Please confirm your email address” page that shows immediately after someone enters their email if your email service requires a double opt-in.

When you press ‘Verify this Goal’, anything more than 0% means it’s good to go and you’ve set it up correctly!

And you are done! Your Google Analytics will now track opt-ins to your list and give you all kinds of great information about how your opt-in is performing and where your subscribers are coming from.

You’ll need to wait about a week or so before you’ll be able to see some data on your new Goal. And I’d suggest you wait at least a month to let your Analytics gather enough data before you use it as a basis for any decisions.
BONUS: if you have several different opt-ins with different ‘Thank You’ pages you should set up a goal for each one. This will let you see ALL your conversions and easily compare how they stack up.
 

ANALYZE YOUR OPT-IN DATA

Step 1: Take a look how your Goals are doing under Conversions > Goals > Overview in the left side panel of your Google Analytics Reporting dashboard
analytics_dashboard2
 
Step 2: In the Goal > Overview view, check out the number of opt-ins (Goal Completions) and what percentage of people who visit your site are giving you their email address (Goal Conversion Rate). Then click ‘Source / Medium’ to dig into where these subscribers are coming from.
analytics_goal1

(If you have several opt-ins setup as separate goals, this is also where you can see how they stack up against each other.)
 
Step 3: Analyze the sources of your new subscribers in the ‘Source / Medium’ view to see where people are actually coming from! (This is where the gold is!)
analytics_goal2

This breakdown shows you, for the time period selected, where every one of your opt-ins have come from AND gives you percentages so you can easily see which referral sources are responsible for the biggest chunks of your opt-ins.

As you can see in the image above, Facebook referral traffic is actually coming from 3 different places (here’s an explanation of what all these different Facebook URLs mean ) but when we add them all up, Facebook traffic accounts for nearly 25% of all opt-ins! That makes Facebook the #1 driver of opt-ins for this site. Google search is a close second at 23%.

But wait, what about the “(direct) / (none)” opt-ins, you ask? (26%) These people have come from a variety of sources Google can’t reliably identify which, it’s worth noting, includes ALL Instagram traffic from the mobile app (unless you’ve put a work-around in place). However, it’s pretty safe to assume it’s not all coming from one place so Facebook is actually the #1 source of new subscribers for this site.

As far as social media traffic goes, Twitter is coming in a distant second with just over 3% of new subscribers for the last month for this site.

This business owner should therefore be spending the majority of their social media time & energy on Facebook because that’s working best for them.

Easy peasy, right?
 

TAKE ACTION NOW

Because this Analytics data is not retroactive, until you’ve set this Goal up, you are literally throwing away valuable information on your opt-ins. So get this goal setup ASAP! Bookmark this post and schedule some time in your calendar to follow the steps.

Having trouble? Feel free to reach out to me via the Coaching Blueprint Facebook Page and I’d be happy to give you a hand.
 
Jackie Johnstone is a social media consultant for passionate entrepreneurs with an important message to share. She’s on a mission to help you banish tech headaches, reach more people, make real connections and change more lives.

Get your social media brimming with brilliant posts your audience will love! Grab Jackie’s free training here and get everything you need to start using the 4 Pillars of Great Social Media Content in your business.

You can find Jackie all over the social web but she’d love to connect with you on Facebook, Twitter, or Instagram!