When you’re “reacting” in business, you’re thinking things like… “What’s going to make me money?” and “How can I get more followers?”
You might do what I did during my first year in business–spend the last $150 you had on your credit card on a meeting with a “business consultant” who mostly blew off our time together. She hadn’t even looked at my website, prior to our meeting.
Why did I plunk that money down? Because I was in a space of fear. I was reacting. I needed to know how to make money, and to do that, I thought you needed more followers, more subscribers, an ever-bigger platform.
On one hand, that’s true. You do need a platform.
The problem? The people like that “business consultant” are mostly interested in keeping you in a state of reaction. Whatever they say is the next best thing that you need? They’re hoping you’ll react by going, “Oh! That’ll be the magic pill that makes my business finally work!”
Creating responsiveness feels different. It feels different in your body, and in your business.
The primary question stops being, “What do I need to do, to make money?” and starts being, “Who do I want to be, that will lead to making money?”
When you’re asking who you want to be in your business, the products, services, and offerings that are best for the other people who also want to align with who you’re being, start to come forward. Then you’re out of “chasing followers” mode.
When you start creating, rather than reacting, your business has a chance to really take off.