August 2013 - Coaching Blueprint - marketing for life coaches
Interview: Bridget Pilloud

Interview: Bridget Pilloud

Feel overwhelmed by marketing?

I get it. Marketing often feels fuzzy and amorphous, and coaches frequently beat themselves up for not being able to “get it.” Here’s a perspective that might help you let yourself off the hook, a bit: when we’re looking at our own offerings, it can be difficult to see the forest for the trees. Someone else’s bad marketing? That’s easy to spot. But our own? Not so easy.

Want to get clearer on marketing?

As Bridget Pilloud says in this interview, marketing can seem like this big “thing” when a life coach first gets on the scene.

  • Take just five minutes to watch this video–she’s going to break down marketing to its simplest of elements.

Then ask yourself how you can apply your own coaching practice to this perspective.

The Coaching Blueprint has an entire module on marketing, that takes you through the process, step-by-step, because–as so many coaches have shared–the most surprising thing about getting a coaching practice going is trying to figure out how to market yourself. I talk with a lot of new and emerging life coaches, and consistently, they share that the hard part is marketing.

Here’s what one coach recently shared about her experience with TCB:

“Module TWO – creating resonance–Loved it! Kate takes the art of marketing and tips the scale on how to create authentic, true marketing that doesn’t come across as aggressive or over-bearing.”

 

 

Learn more. Rock newsletters. Double traffic. Find clients. Create passive income. Cross-pollinate to expand your audience. Keep content fresh. Learn the difference between demographics and psychographics. Save money on website design.

This is the complete program for life coaches that gives you an edge. Get it, today.

 
 
 
 
 
Bridget Pilloud is a professional life-shifter, working with clients worldwide to change their personal and professional lives through energetic alignment and personal and professional development.
IntuitiveBridge.com

Interview: Dyana Valentine

Interview: Dyana Valentine

Dyana Valentine is an instigator, in the best possible way. She’s all about going for the gut, building momentum, finishing what you start when it’s your life’s big calling and knowing when to drop whatever isn’t–courageously, and fiercely. I was thrilled when she agreed to be part of the Coaching Blueprint, because I knew that she would share a resounding call for people to cut the bullshit and get in there and do amazing work.

Are you a life coach who’s still giving away free sessions?

Then yes–definitely watch this video, because you need to know the line between:

  • what you offer for free that builds your business,
  • what you offer as service to the collective good,
  • and what you should be charging for.

 

 

After the video

Consider these questions: What’s your current mindset around money, and how might that mindset be keeping you from bringing more money into your life?

Don’t get caught in the “easy trap” of going: Nope, no issues with money over here. I just am a humble coach who wants a sustainable practice, and I have zero money blocks that could be keeping money from getting into my account. If I just work hard, that’ll be enough.

I can articulate it so well only because I’ve learned the hard way the importance of plugging what I call “money leaks,” or various behaviors and mindsets that make handling money and doing business an awkward experience.

 

Learn more. Rock newsletters. Double traffic. Find clients. Create passive income. Cross-pollinate to expand your audience. Keep content fresh. Learn the difference between demographics and psychographics. Save money on website design.

This is the complete program for life coaches that gives you an edge. Get it, today.

 
 
 
 
 
Dyana Valentine is not for the faint of heart. She’s spent the past 12 years instigating entrepreneurs and teams to complete seemingly impossible projects—we’re talking major brand overhauls, six-figure product launches, full-fledged manuscripts.
DyanaValentine.com

Interview: Michelle Ward

Interview: Michelle Ward

Michelle Ward, aka the When I Grow Up coach, will light up your whole life. She is generous, full of enthusiasm, and teeming with a desire for other people to feel lit up inside as they connect with what they were meant to be doing in the world.

In this short interview for The Coaching Blueprint, she talks about something that many coaches are intimately familiar with–doing the hustle between building your practice while still working a 9-5 job.

As she says in this interview–when she was building her practice while still working, she was working around 50 hours a week! How did she get it done?

It involves social media, lunch hours, and a focus on what she wanted. And take note–she says she’s glad that she had that 9-5 job to help her as she was building her practice–which means that if you’re working a 9-5 while also building your practice, this is in fact do-able.

 

 

Learn more. Rock newsletters. Double traffic. Find clients. Create passive income. Cross-pollinate to expand your audience. Keep content fresh. Learn the difference between demographics and psychographics. Save money on website design.

This is the complete program for life coaches that gives you an edge. Get it, today.

 
 
 
 
 
Michelle Ward, aka The When I Grow Up Coach, helps creative people devise the career they think they can’t have – or discover it to begin with!
WhenIGrowUpCoach.com

Interview: Michael Bungay Stanier

Interview: Michael Bungay Stanier

Michael Bungay Stanier happened to sit next to me at the World Domination Summit. I’d seen him walking around, a tall guy rocking a paisley shirt, and I’d read what he said in one of the WDS materials–he was named Canadian Coach of the Year…and he was skeptical about the coaching industry.

I dig honesty, and as he started to tell me about his skepticism, I thought, “I need this for The Coaching Blueprint.” I have not wanted to craft this e-program from a place of blindly cheering “You can do it! Rah rah rah!”

It has been important to me that the program gets into the stuff that can be gritty or hard for coaches to work with. I do see some areas where the coaching industry is out of integrity, and I’ve seen coaching websites that strike me as not being fully in integrity. This needs to be spoken into, especially because I know I cannot be the only coach seeing these things. So–collectively, what do we do about it?

Michael’s the guy to ask. His book, Do More Great Work, is all about figuring out how you can rise above the fray of mediocrity and really step into doing your personal “Great Work,” the work that plays to your edge and pushes you and challenges you.

 

 

 

Learn more. Rock newsletters. Double traffic. Find clients. Create passive income. Cross-pollinate to expand your audience. Keep content fresh. Learn the difference between demographics and psychographics. Save money on website design.

This is the complete program for life coaches that gives you an edge. Get it, today.

 
 
 
 
 
Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Michael has written a number of best-selling books, was the first Canadian Coach of the Year and was a Rhodes Scholar. He’s Australian and is based in Toronto, Canada.
BoxofCrayons.biz